Peruna, via Neiman-Marcus, a la Andy Warhol — 1965
by Paula Bosse
Great galloping Perunas … it’s a mechanical horse!”
by Paula Bosse
You’re a parent of comfortable financial standing who graduated from SMU. What do you get the future Mustangs in your life? You get them a mechanical Peruna!
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Great galloping Perunas … it’s a mechanical horse!
The most amazing just-pretend horse in all the world.
He canters, turns left, turns right, all with just a flick of the reins. Peruna’s coat is silky dyed sheepskin as is his flowing all white mane and tail. He sports a cowhide saddle and bridle. Of sturdy stock, polyester and fiberglass built on a steel frame, Peruna holds up to 700 pounds. Stands 39″ high, 35″ long. An import corralled only at N-M. 150.00
Mail orders to Dallas. Add 7.00 shipping charges.
Neiman-Marcus
Dallas • Houston • Fort Worth
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I’ve had this ad for years and have no idea where I found it. I used it back in 2012 in an old advertising blog I had, so I’ll use myself as a source.
In 1965, the price of this SMU-specific toy was $150, the equivalent in today’s money to about $1,150.
Photos of the original Peruna, the Shetland pony mascot for SMU, can be seen here.
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Copyright © 2014 Paula Bosse. All Rights Reserved.
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