Olsen-Stelzer Cowboy Boot Saleslady — 1939

by Paula Bosse

by Paula Bosse

Dallas resident Imogene Cartlidge at a shoe retailers’ convention in San Antonio in 1939. Cartlidge was an employee of the Olsen-Stelzer boot company in Henrietta, Texas, and she was said to be “the only woman boot salesman on record.” I’m a big fan of cowboy boots of this period, and I have to say that I am ashamed that I was unaware of the famous Olsen-Stelzer company, which lasted from 1900 until the 1980s. The company is back in business again, led by Tom Cartlidge, whose parents began selling the boots in 1938 — Imogene is his mother. I wish them all the best of luck, because the world needs as many great-looking cowboy boots as it can get!

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“The West begins at Titche’s”? First I’m hearing of this. Who knew? Nice ad, though.

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Best of all is this absolutely fantastic video from 1956 about the company:

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Photo of Imogene Cartlidge from the San Antonio Light Photograph collection, from the University of Texas San Antonio Libraries Special Collections from the Institute of Texan Cultures. (Click for larger image.)

Titche’s ad from the Dallas Morning News, Dec. 1, 1946.

Bridges Shoe Store ad from the DMN, Oct. 30, 1955. (Bridges seems to have been the only place in Dallas where the boots were regularly sold — or at least regularly advertised. And you could get them ONLY IN OAK CLIFF!) (I hear the West begins at Oak Cliff….)

The video can be found on the home page of the Olsen-Stelzer website here.

Olsen-Stelzer boot box belongs to my aunt — she keeps Christmas ornaments in it! (Sadly, no sign of the boots!)

The history of the company (and, again, that great video) can be found here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

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