Ruetta Day Blinks, Hostess of “The House of Happiness” (WFAA, 1937)

by Paula Bosse


by Paula Bosse

RUETTA DAY BLINKS. On the air she’s Margaret Day, and you’ll recognize her as the charming hostess at The House of Happiness, who acts as general counsellor to the housewives of the Southwest. Years of experience as a home economist, teacher, author, and radio lecturer qualify her admirably for her post.

I’m sure Ruetta was a lovely person, but that photograph does not really scream “charming hostess.” A more flattering photo, in which Mrs. Blinks is shown with a slight Mona Lisa smile, was printed the previous year in the Dallas Morning News:


The House of Happiness seems to have premiered on WFAA radio in the spring of 1936 and was broadcast on Monday, Wednesday, Friday, and Saturday mornings at 10:45. “Margaret Day” would address homemaking concerns of her listeners, including topics such as “Stream-lined Living–the Objective of the Modern Homemaker,” “Better Home Gardens,” “Home Management Declares an Exact Management,” and “Safeguarding Health in the Home.” …I’m guessing the shows were a little dry.


Top photo from the WFAA Radio Album of 1937. (Click picture for larger image.)


Copyright © 2014 Paula Bosse. All Rights Reserved.