Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Manufacturing

Texlite, Borich, Pegasus

texlite_feb-1949_ad_pegasus-det

by Paula Bosse

Texlite. If you’re a lover of all-things-Dallas, you should know that name. Texlite made many, many, many, many, MANY enamel, electric, and neon signs, including, most famously, the rotating Flying Red Horse — Pegasus — which arrived in Dallas in 1934 to sit atop the city’s tallest building, the Magnolia Petroleum Building, serving as a beacon, a landmark, and as a sort of city mascot.

Texlite’s  roots went back to 1879 when Italian immigrant Peter Samuel Borich (1849-1932) arrived in Dallas. His obituary noted that he was a graduate of the Royal Italian Naval School and that he served in the Italian Merchant Marine before he arrived in Dallas, where he established the Borich Sign Co. A very early site of his shop is said to have been either the current site of the Adolphus Hotel or the current site of the Magnolia Building (and Pegasus), on Sycamore Street (now Akard). He appears to have been the go-to sign-painter for decades and was a very successful businessman.

The Borich company eventually branched out (and eventually became Texlite, a separate entitity) to became a pioneer in electric and neon signs: in 1926 Texlite built and sold the first neon sign west of the Mississippi, in St. Louis (their first neon sign in Dallas was a sign for the Zinke shoe repair store (1809 Main) which depicted an animated hammer tapping on a shoe heel). 

The Borich sign company focused on painted or printed signs while Texlite handled the electric signs. P. S. Borich retired in the 1920s and moved to Los Angeles after the death of his wife. The last time the Borich company name appeared in the Dallas directory was 1930 (when it looks like it became United Advertising Corporation of Texas, owned by Harold H. Wineburgh, who was also a Texlite partner/owner). 

During World War II, Texlite, like many manufacturers, jumped into war-production work, making airplane and ship parts; during the Korean War they made bomber fuselages. 

I don’t know when Texlite went out of business (or was acquired and merged into another company). As successful as Texlite was (and it was incredibly successful), what more important achievement could it have had than to have been the maker of our iconic Pegasus? 

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Here are a few random images from the Borich/Texlite history. First, a great ad from 1949, when Pegasus was a fresh 15-year-old. “It’s Time For a Spring Sign Cleaning.” (Click to see a larger image.)

texlite_feb-1949-ad1949 ad

And another ad, this one with a wonderful photo, from 1954.

texlite_pegasus_ad_ca-1954_heather-david_flickr1954 ad, via Flickr

In 1949 Texlite built a huge new factory in an industrial area near Love Field, at 3305 Manor Way. Below is the architectural rendering. The caption: “New home of Texlite, Inc. is being completed at 3305 Manor Way at a total of $1,000,000. The new, two-story plant, providing 114,000 square feet of factory and office space, will provide facilities for trebling Texlite’s output. Grayson Gill is the architect, and O’Rourke Construction Company are the general contractors.” (Dallas magazine, Feb. 1949)

texlite-new-bldg_dallas-chamber-of-commerce-mag_feb-1949

Below, the previous factory, located at 2900 Factory Street, also near Love Field:

texlite-sign_1940

I assume this 1940 sign was made by Texlite. Below are a couple of details, showing playful hints of Pegasus.

texlite-sign_1940_det-1

texlite-sign_1940_det-2via Mecum Auctions

I wondered where Factory Street was — here it is on a 1952 map — it looks like it was absorbed into a growing Love Field.

texlite_factory-st_mapsco-19521952 Mapsco

One of Texlite’s many theater clients was the Palace Theatre for whom they designed and installed a new electric sign in January, 1929 (at which time, by the way, the theater’s name was “officially” changed — however briefly — to the Greater Palace; the theater was renovated and enlarged, with a new emphasis on the Elm Street entrance rather than the entrance on Pacific). 

texlite_palace_jan-1929Jan., 1929

Going back a couple of years, with the separate companies sharing ad space in the 1927 city directory:

borich-texlite_dallas-directory_19271927 Dallas directory

The first ad I found which had both the “Borich” and “Texlite” names together was this one from 1923 for the Cloud-George Co., a women’s clothing boutique (1705 Elm) run by the somewhat notorious Miss A. B. Cloud.

texlite_borich-sign_sept-1923Sept., 1923

The company occupied several locations over the years — the location in 1902 can be seen here, at the right, looking west on Pacific (from the Flashback Dallas post “Views from a Passing Train — 1902”).

edmunds_pacific-bryan_free-lib-phil_19021902, via Free Library of Philadelphia

borich_dallas-directory_1902Dallas directory, 1902

P. S. Borich’s sign-painting wasn’t restricted only to businesses — he was also regularly retained by the city to paint street signs.

borich_dmn_080686Dallas Herald, Aug. 6, 1886

And, below, the earliest ad I could find — from 1879, the year Borich arrived in Dallas. (Thanks to this ad, I can now add “calsomining” to my vocabulary.)

borich_nortons-union-intelligencer_110179Norton’s Union Intelligencer, Nov. 1, 1879

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Here’s an interesting little bonus: a Pegasus “mini-me” in Billings, Montana, created with help from the Pegasus experts in Dallas (click for larger image).

texlite_pegasus-in-montana_billings-MT-gazette_052255Billings Gazette, May 22, 1955

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Sources & Notes

Top image is a detail from a 1949 ad found in the Feb., 1949 issue of Dallas, the magazine published by the Dallas Chamber of Commerce.

Check out another Texlite sign which I wrote about in the Flashback Dallas post “Neon Refreshment: The Giant Dr Pepper Sign.”

I’m always excited to see places I write about show up in old film footage. Watch a short (20-second) silent clip of Texlite workers striking in June, 1951 at the 3305 Manor Way location in WBAP-Channel 5 footage here (the workers were on strike in a wage dispute — more info is in the news script here); film and script from the KXAS-NBC 5 News Collection, University of North Texas, via the Portal to Texas History.

The company made tons of signs and exteriors for movie theaters around the country, including the Lakewood Theater (whose sign was recently re-neonized!).

Thank you, Signor Borich!

texlite_feb-1949_ad_pegasus-det-sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

The Crown Cork & Seal Co., Dallas Branch — ca. 1910

crown-cork-and-seal-co_cook-coll_degolyer-lib_SMUBicycle, boys, clerk, horse-anchor, horse, wagon…

by Paula Bosse

Above, the Dallas branch office of the Crown Cork & Seal Co. at 600 N. Akard (at San Jacinto), currently the location of the swank Dakota’s Steakhouse, across from the T. Boone Pickens YMCA.

The Baltimore-based Crown Cork & Seal Co. (their founder invented the bottle cap in 1892) opened its Dallas branch at this location around 1909 and remained in this building until about 1913 when they moved their plant to Pacific Avenue.

According to its Wikipedia entry, the company, now called Crown Holdings, manufactures “one out of every five beverage cans used in the world, and one out of every three food cans used in North America and Europe.” That’s a huge share of the market!

I don’t believe the company still has a Dallas branch — the last news I found was that the company was about to begin construction of a new building in the Trinity Industrial District in 1956 to house a regional office and warehouse.

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Sources & Notes

Photo is from the George W. Cook Dallas/Texas Image Collection, DeGolyer Library, SMU Libraries, Southern Methodist University; more info on this photo can be found here.

More on William Painter’s revolutionary bottle-cap invention (still in use today) can be found here.

crown-cork-and-seal-co_cook-coll_degolyer-lib_SMU_sm

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Copyright © 2020 Paula Bosse. All Rights Reserved.

Dallas in “The Western Architect,” 1914: Businesses

mkt-bldg_western-architect_july-1914

by Paula Bosse

The continuing week-long look (…well, it looks like that’s going to be more like a two- or three-week-long look…) at the Dallas buildings featured in the July, 1914 issue of The Western Architect plods on. Today: business buildings. Nine of these ten buildings are, remarkably, still standing (some are even still recognizable!), and, as seems to be the trend with architecture of this period in Dallas, the powerhouse firm of Otto Lang and Frank Witchell dominates.

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1.  MKT BUILDING / KATY BUILDING, Commerce & Market, designed by architect H. A. Overbeck (who also designed the nearby Criminal Courts Building). This building (seen above) was built in 1912 as the general offices of the Missouri, Kansas & Texas Railway; it has been spiffed up in recent years and is one of my favorite downtown buildings. An article appearing at the time the offices opened described the building as being faced with dark brick (“gun metal shade”) and light colored terracotta. The wide-angle photo below, which shows employees in front of the new building, is interesting because of the buildings seen to the left and right (all images in this post are larger when clicked). (See the building on a 1921 Sanborn map here.)

mkt-bldg_dmn_120112_employees-new-bldgDallas Morning News, Dec. 1, 1912

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2.  JOHN DEERE BUILDING, 501 Elm Street (northeast corner of Elm & Houston), designed by Hubbell & Greene. This building was built about 1901/1902 for the Kingman Texas Implement Co. (construction permits were issued the same week in 1901 as its also-still-standing-across-the-street-neighbor, the Southern Rock Island Plow Co., better known as the Texas School Book Depository). It is thought to be the earliest example of Sullivan-esque architecture in Dallas. The John Deere Plow Co. moved into the building around 1907 and built the warehouse, which extends back to Pacific. After the Deere Co. moved out, it was the home of apparel manufacturing and wholesaling offices for many years. (See it on a 1921 Sanborn map, here.)

john-deere-bldg_western-architect_july-1914

john-deere-building_flickr_colteraca. 1949, via Flickr

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3.  BOREN & STEWART BUILDING, 1801 N. Lamar (at Hord), designed by Lang & Witchell. This attractive building was built in 1913 in what is now the Historic West End District — the building is still standing. Boren-Stewart, billed in ads at this time as “Dallas’ oldest grocery house,” had been established in the late 1880s by Robert H. Stewart and Benjamin N. Boren. At the time of the construction of this new building, its president was R. H. Higginbotham (whose Swiss Ave. house was also featured in The Western Architect); its treasurer was A. W. Cullum, who would go on to form the Tom Thumb grocery store chain. (See it on a 1921 Sanborn map here.)

boren-and-stewart_western-architect_july-1914

boren-stewart_lang-and-witchell-drawing_dmn_083013Lang & Witchell drawing, 1913

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4.  COTTON EXCHANGE BUILDING, 401 S. Akard (southwest corner of S. Akard & Wood), designed by Lang & Witchell. Built in 1911, this was the hub of the cotton market in Dallas, a city which, in a 1912 article in The Dallas Morning News, was described as “the greatest and largest interior cotton market in the world, handling cotton worth $100,000,000 per year” (about 2.7 billion dollars in today’s money!). The Dallas Cotton Exchange was handling up to one-third of the cotton grown in Texas and Oklahoma. This handsome building was vacated by the cotton people in 1926 when their much larger new exchange building went up at St. Paul and San Jacinto. (Read about the Dallas cotton traders unhappiness with not being acknowledged as one of the country’s most important exchanges in a March 20, 1912 article in The Dallas Morning News here.) (See this building on a 1921 Sanborn map here.) This is the only building in this group of ten that is no longer standing — the site is now occupied by a parking lot.

cotton-exchange-bldg_western-architect_july-1914

cotton-exchange-building_postcard_ebay

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5.  S. G. DAVIS HAT CO. BUILDING, 800 Jackson St. (southeast corner of Jackson and S. Austin), designed by Lang & Witchell. When it was built in 1913 it was advertised as “facing the new Union Depot” (which hadn’t yet been built and was three blocks away). The Davis Hat Company — a manufacturer and wholesaler of men’s hats — was established in Dallas in 1900. This building might be familiar to many people for its “Office Equipment Co. sign painted on the back exterior. (See the location of this building on a 1921 Sanborn map, here.)

davis-hat-co-bldg_western-architect_july-1914

davis-hat-co-building

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6.  BUTLER BROTHERS, 500 S. Ervay (between Young and Marilla, immediately east of City Hall), designed by Mauran, Russell & Crowell Architects (Harre Bernet, Dallas representative). This massive building (11 acres of floorspace before any additions were made) was one of the branches of the Chicago company which was known at the time as the largest wholesale business in the world. Construction began in 1910 (see a photo of the work in progress, by Vilbig Brothers Construction, here) and, over the years, various additions were made. When Butler Bros. sold the building in 1951, it had grown to 670,000 square feet and soon became home to the newly branded Merchandise Mart. The building still stands (as residences), but it doesn’t look a lot like it did a century ago: it was apparently resurfaced in the 1960s and currently sports a regrettable exterior color, which makes it look a bit like a large Hampton Inn. (See it on a 1921 Sanborn map, here.)

butler-brothers_western-architect_july-1914

It even had its own artesian “deep well.”

butler-brothers_det_western-architect_july-1914

butler-brothers_ad_110610November, 1910

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7.  “STORE AND FLAT BUILDING,” northwest corner of West Jefferson & Tyler, designed by C. A. Gill. Luckily I recognized this building — because I love it and have written about it before — because, otherwise, there’s very little to go on to determine its location. It was built in 1911 or 1912 for use as retail establishments on the ground floor and apartments (“flats”) and the occasional doctor’s offices on the second floor. Still looking good in Oak Cliff. (See it on a 1922 Sanborn map, here.)

oak-cliff_mallory-drugstore_western-architect_july-1914

oak-cliff_jefferson-tyler_1929_oak-cliff-advocate_DPL1929 (Dallas Public Library photo, via Oak Cliff Advocate)

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8.  HUEY & PHILP BUILDING, 1025 Elm Street, designed by Lang & Witchell. Built in 1913-1914 for the Huey & Philp hardware company (founded in Dallas in 1872 by Joseph Huey and Simon Philp) — this building is still standing, but you’d probably never ever guess it. First off, it looks nothing like it once did: it’s much taller now and it was one of the many downtown buildings that went through bizarre refacings in the 1950s and ’60s — beautiful buildings were stripped of all their character and uglified, for reasons I can’t fathom. Anyway, the other reason it’s hard to believe this is the same building is that, when it was built, it sat on the northwest corner of Elm and Griffin; now it sits on the northeast corner. How does something like that happen? In the 1960s, Griffin was “realigned” and widened, in order to provide a north-south artery through downtown’s west side — part of this road construction meant that Griffin suddenly cut right through the 1000 block of Elm (it also did away with poor little Poydras Street). The old Griffin can still be seen in the Griffin Plaza walkway (here — with the old Huey & Philp/Texas & Pacific building to the left, now a hotel and looking nothing like the century-old building it is). Crazy. Huey & Philp closed its retail business in 1934 but continued for several decades as wholesalers. (Read more about this building at Noah Jeppson’s Unvisited Dallas site, here. And see a street-level early-1920s photo in the UTA collection here, with the Sanger’s building in the background at the left.) (See it on a 1921 Sanborn map, here.)

huey-and-philp_western-architect_july-1914

huey-philp_unvisited-dallasvia Unvisited Dallas

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9.  SANGER BROTHERS BUILDING, Main & Lamar, designed by Lang & Witchell. One of the earliest Dallas business institutions (the Sanger brothers arrived in Dallas in the 1870s, at about the same time as Simon Philp), Sanger’s slowly acquired a ton of downtown real estate (for warehouses, etc.), but this building — their retail department store — was their centerpiece, and it grew and grew over the years. The expansion(s) of 1909 and 1910 included the addition of two floors to their already 6-story building, the building of a new 8-story addition which went up at the corner of Main and Lamar, and then when that was completed in 1909, another addition matching the rest of the store was built on the Elm Street side, resulting in a store taking up half a block of prime real estate (they would eventually own the entire block). More than a century later — now as part of El Centro College — the building still looks good. (See it on a 1905 Sanborn map, here, and a 1921 map, here.)

sanger-bros-bldg_western-architect_july-1914

Here’s what it looked like before this flurry of construction began:


sangers-bros-postcard

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10.  SEARS, ROEBUCK & COMPANY OF TEXAS WAREHOUSE AND CLUB HOUSE, S. Lamar & Belleview, designed by Lang & Witchell. When Sears, Roebuck & Co. decided to open their first branch outside of Chicago, their choice was Dallas. A huge warehouse was built along South Lamar in 1910. Then, in 1912 a second huge warehouse was built. And, in 1913 a third one. This growth was pretty spectacular. All three of these buildings were designed by Lang & Witchell (building 3 is the one seen below). The massive Sears complex is now known as South Side on Lamar, and it’s beautiful. (More on this clubhouse is here.) (See the Sears buildings in a 1921 Sanborn map, here.)

sears-warehouse_western-architect_july-1914

sears-roebuck_postcard_ebay

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Next: the Adolphus Hotel.

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Sources & Notes

The Western Architect, A National Journal of Architecture and Allied Arts, Published Monthly, July, 1914. This issue, with text and critical analysis in addition to the large number of photographs, has been scanned in it entirety by the University of Illinois at Urbana-Champaign as part of its Brittle Books Program — it can be accessed in a PDF, here (the Dallas issue begins on page 195 of the PDF). Thank you, UIUC!

In this 7-part series:

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Dallas Ice Factory

dallas-ice-factory_dallas-observer_ebayIce… (click for larger image)

by Paula Bosse

Lordy, it was hot today. At one point I looked at my phone and it told me it was 112° (but thanks to the chill factor, it felt like a refreshing 110°). It’s 10:00 p.m. and it’s 100°. That’s too many degrees.

Above is a photo of a horse-drawn Dallas Ice Factory wagon and its driver. There was probably ice in there.

Here’s an ad from 1888 showing the factory:

dallas-ice-factory_1888-directory1888 Dallas directory

Here’s an ad from 1894 not showing the factory:

dallas-ice-factory_1894-directory1894 Dallas directory

Here’s a link to an 1899 Sanborn map showing you where the Dallas Ice Factory was located (in Old East Dallas, at Swiss and Hall): link.

That’s about all I can muster. It’s too dang hot.

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Sources & Notes

Photo from a 2011 eBay listing, reproduced in The Dallas Observer by Robert Wilonsky; now owned by Peter Kurilecz.

Ads from Dallas directories.

Heat from the sun.

And here’s an ice-factory-related post I actually did some work on, when I wasn’t feeling like a sweaty, limp dishrag (…a long, long time ago…): “Oak Lawn Ice & Fuel Co.”

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

Oak Lawn Ice & Fuel Co.

oak-lawn-ice-and-fuel-co_krystal-morrisThe fleet… (click to see larger image) / Photo: Krystal Morris

by Paula Bosse

Above, another great Dallas photo shared by a reader — this one shows the Oak Lawn Ice & Fuel Co., which sold ice to independent dealers and to retail customers. Krystal Morris sent in the family photo — her great-great-grandfather J. F. Finney is standing next to the horse-drawn wagon.

The first mention I found of the Oak Lawn Ice & Fuel Co. was in a notice of “New Texas Charters” in Dec., 1912 (there was a classified ad from Dec., 1909, but that appears to be either another company with the same name or an earlier incarnation of the business seen above). Below, an ad from 1913:

1913_oak-lawn-ice_19131913

The company was located at 3307 Lemmon Avenue, at the MKT railroad track (now the Katy Trail) — on Lemmon between the railroad tracks and Travis Street (see the location on a map composed of two badly-cobbled-together Sanborn maps from 1921 here). The location is marked on a present-day Google map below (click to see a larger image):

lemmon-and-katy-trail_google-map

In 1917, the City of Dallas, in partnership with the Missouri, Kansas & Texas Railroad began to eliminate grade crossings in the Oak Lawn area — one of those crossings was at Lemmon Avenue: Lemmon was to be lowered and the MKT tracks were to be raised. Oak Lawn Ice & Fuel Co. General Manager Clarence E. Kennemer (who, along with his brothers, operated something of an ice empire in Texas) was concerned about the negative impact of this construction on his business. (All images are larger when clicked.)

1917_oak-lawn-ice_dmn_013117_katy-crossing     Dallas Morning News, Jan. 31, 1917

To the surprise of many, the ice company was awarded damages by the city.

1917_oak-lawn-ice_dmn_120617_katy-crossingDMN, Dec. 6, 1917

Things apparently continued fairly well until 1920 when the company began to experience tensions with its residential neighbors. Early in the year, city building inspectors responded to nuisance complaints and ordered the company to move its horse stables as they were too close to adjoining residences (ice delivery even into the 1940s and possibly 1950s was often done via horse-drawn wagons). Later the same year, still-unhappy neighbors filed suit to “force the company to remove its plant from the thickly settled residence district” (DMN, Dec. 1, 1920). The ice company appears to have won the lawsuit, since the company (under various names) was at 3307 Lemmon until at least 1939 or ’40, but these problems might have led them to build a new plant at Cole and what is now Monticello in 1922 (as with the Lemmon location, this new plant was also built alongside the MKT tracks). The mere prospect of this new icehouse was met with loud protests by the new neighborhood — before construction even began — but a judge ruled in favor of the ice people. Construction went ahead, and the plant was a neighborhood fixture for many years. (See the location on a 1921 Sanborn map here; “Gertrude” — near the top edge — was the original name of Monticello Avenue.)

In 1923, ads for the Oak Lawn Ice & Fuel Co. began displaying both addresses: the original location, 3307 Lemmon, was now being referred to as “Plant No. 2,” and the new location, 4901 Cole, was being referred to as the “Main Office/Plant No. 1.”

1923_oak-lawn-ice_1923-directory
1923 Dallas city directory

By 1924 the company expanded as it absorbed other ice companies.

1924_oak-lawn-ice_sept-19241924

By 1925, “Oak Lawn Ice & Fuel Company” had become “American Ice Co.” (another C. E. Kennemer enterprise).

1925_american-ice-co_aug-19251925

By 1933, American Ice Co. was swallowed up by City Ice Delivery Co.

city-ice-delivery_1934-directory1934 Dallas city directory

In the late 1930s or early 1940s City Ice Delivery Co. was acquired by Southland Ice (the forerunner of the Southland Corp., owners of 7-Eleven convenience stores). The Lemmon Avenue location became a meat-packing plant sometime in the mid-’40s (if neighbors were bent out of shape by an ice company, imagine how they felt about a meat-packing plant!); the Cole location became a 7-Eleven store and later a Southland Corp. division office.

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But back to Jonathan F. Finney, the man standing next to the ice wagon in the top photo. He came to Dallas from Alabama around 1916 and bought a house at 3001 Carlisle Street, where he lived for most of his life in Dallas. His occupation was “ice dealer,” and he seems to have worked in both the wholesale and retail areas, as a driver, a salesman, and even for a while the owner of his own company. His great-great-granddaughter Krystal Morris (supplier of these wonderful family photos) says she believes he was the manager of the Oak Lawn Ice & Fuel Co. The 1932 directory lists him as foreman of the City Ice Delivery Co., and as he lived at 3001 Carlisle, it seems to make more sense he was working at the Lemmon Ave. location (which was less than half a mile away from his home) rather the Cole Ave. location. The actual address of the photo at the top is unknown, but it may show the Lemmon Ave. location when Finney was working as an independent ice dealer, standing beside his own wagon.

Below, the Finney family around 1920 (J. F., daughters Thelma and Viva Sue, and wife Wenona), and below that, their house at 3001 Carlisle (which was at the corner of Carlisle and Sneed — seen in a 1921 Sanborn map here).

finney-family_krystal-morris-photoFinney family, circa 1920 / Photo: Krystal Morris

finney-home_3001-carlisle_krystal-morris-photo3001 Carlisle, Finney family home / Photo: Krystal Morris

J. F. Finney, born in 1885, died in Dallas in 1962, long after the era of necessary daily ice deliveries to residences and businesses. The occupation listed on his death certificate was “painter” but I have a feeling “once an iceman, always an iceman.”

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Sources & Notes

All photographs are from the family photos of Krystal Morris and are used with her permission. Thank you, Krystal!

The history of ice delivery is very interesting, especially to those of us who have never lived in a house without an electric refrigerator. Here are links-a-plenty on the subject:

  • “Icehouses — Vintage Spaces with a Cool History” by Randy Mallory (Texas Highways, Aug., 2000) here (additional photos can be found in the scanned issue on the Portal to Texas History site, here)
  • “Keeping Your (Food) Cool: From Ice Harvesting to Electric Refrigeration” by Emma Grahn on the Smithsonian National Museum of American History blog, here
  • “Delivering the Ice: Ice Wagons” — from an online exhibit based on an exhibit that was on display at the Woods Hole Historical Museum in Woods Hole, Massachusetts during the summer of 2015, here
  • “Portals to the Past: Golden Days of Home Delivery (ice, as well as bread, milk, groceries, etc.) by Waco historian Claire Masters, here
  • “The Iceman Cometh” by Dick Sheaff from the Ephemera Society of America blog, here

Here’s a fantastic little clip of a woman ice deliverer manning the tongs (and wearing heels):


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And, lastly, the Southland Corp. to the rescue with an ad from Dec., 1948 with news of the arrival in Dallas of “genuine” ice cubes! “Now for the first time in Dallas: Genuine Taste-Free, Hard Frozen, Crystal Clear Ice Cubes delivered to your home!”

city-ice-delivery_southland-ice_dec-1948
1948

All images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

R. S. Munger’s Cotton Gin Manufactory

munger-improved-cotton-gin_1889-dallas-directory_detElm & Trunk, the early years (detail of an ad from 1889)…

by Paula Bosse

When R. S. Munger moved to Dallas from Mexia around 1885, even he probably had no idea how revolutionary his patented inventions would become to the world of agriculture — he had several patents, but his “improved” cotton gin was hailed as the most significant advance in cotton ginning since Eli Whitney’s original invention. Munger had been producing his equipment for a while in Mexia, but he knew that in order for his company to grow, he would have to move to a larger city, one served by the all-important railroad. He arrived in 1885 and moved into an existing “East Dallas” building owned by the wealthy banker (and former cotton farmer…) William H. Gaston (who later became an officer of the company).

The following article appeared in an 1885 edition of the Dallas Herald. It is bulging with superlatives and grand statements which actually weren’t exaggerations: because of Munger’s relocation to Dallas and his products’ massive success, the city became a national hub of agricultural machinery manufacturing. This had a huge impact on Dallas’ economic development, and the unnamed writer of this article deserves credit for his prescient words. (Click to see larger image.)

munger_to-dallas_dallas-weekly-herald_052885Dallas Weekly Herald, May 28, 1885

Another article describes just what Munger’s “improvements” were and also has a description of his factory — the heart of which was a 25 horsepower engine (a quick Google search tells me that 25hp is the size of a standard outboard motor engine).

munger_dmn_092886
Dallas Morning News, Sept. 28, 1886

A very early want-ad:

munger_dmn_072886_very-early-ad
DMN, July 28, 1886

(You can read about Mr. Munger’s career accomplishments in A History of Greater Dallas, published in 1909, here, and in the Handbook of Texas entry here.)

munger-r-s_find-a-graveR. S. Munger (1854-1923)

Fast-forward to today: the factory which Munger began in Dallas in the 1880s is somehow still standing and is known by most as the Continental Gin Building.

Here are a few very early ads of Munger’s cotton-gin-manufacturing empire, from city directories (the illustrated ads are full-page, which even in 1886 cost a pretty penny).

munger-improved-cotton-gin_1886-dallas-directory_listingDallas city directory, 1886

munger-improved-cotton-gin_1886-dallas-directory_aDallas city directory, 1886

munger-improved-cotton-gin_1886-dallas-directory_bDallas city directory, 1886

munger-improved-cotton-gin_1888-dallas-directory_listingDallas city directory, 1888

munger-improved-cotton-gin_1889-dallas-directoryDallas city directory, 1889

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Sources & Notes

Photo of Robert Sylvester Munger from Find-a-Grave.

All other sources noted.

An aerial view of the complex of former Continental Gin Co. buildings can be seen via Google here.

More on the Continental Gin Company can be found in these Flashback Dallas posts:

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

McKinney & Haskell, Circle “T” Frozen Foods, and VWs in Dallas

mckinney-and-haskell_NDHS_ebayFender-bender in front of NDHS… (click for larger image)

by Paula Bosse

Odd stuff shows up on eBay. This photo shows a damaged Circle T Brand frozen-food Volkswagen delivery van at the intersection of McKinney Avenue and North Haskell (with North Dallas High School making a partial cameo in the background). The view today? See it here.

Circle T was one of the many brainchilds of the Southland Corp.’s Thompson family: it manufactured and distributed frozen foods (initially meats and Mexican food) which were sold in the company’s 7-Eleven stores. The company began in 1954 and was located just a couple of blocks from this photo, at Haskell and Central. (In 1954 they announced one of their first specialty products: frozen queso. I’ve never even considered that frozen queso would exist, but 60-some-odd years ago it was flying off shelves at the neighborhood 7-Eleven.)

The Southland Corp. sold off Circle T in 1966.

Below, an ad for Circle T’s frozen steaks, from 1954 (click ad to see larger image).

cicle-t_FWST_062054June, 1954

circle-t-logo_1954

And because I’m nothing if not pedantic, here’s an ad for VW trucks and vans, from 1961 (which appears to be the date on the van’s license plate in the photo):

volkswagen_ad_fen-1961Feb., 1961

And speaking of Volkswagens, the first Dallas car dealer to import Volkswagens appears to be Clarence Talley — the first ads are from 1954. While I was searching for the link to the eBay listing of the above photo (which I could not find…), I serendipitously stumbled across this 1950s photo of Clarence Talley on N. Pearl, with appearances by the Medical Arts Building and the Republic Bank Building. Thank you, eBay.

talley-volkswagen_ebay

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Sources & Notes

Photos from eBay: could not find the link to the first one, but the second one sold a couple of months ago, and the archived listing is here.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

The United States Coffee & Tea Co. — 1911

us-coffee-tea_1911_ad_photoCoffee, coffee, everywhere, at Elm & Akard… (click for larger image)

by Paula Bosse

Above, a photo from a 1911 ad for the United States Coffee and Tea Company, importers and roasters. The text of the ad:

The above photograph shows a recent importation of the finest green coffees grown. Weight 40.000 pounds — just forty days supply.

A tril will convince you that our fresh Coffees are superior — Five delivery wagons covering the entire city each day insures prompt service.

UNITED STATES COFFEE AND TEA COMPANY

Corner Elm and Akard Streets   –   Phone Main 703

The company seems to have been founded about 1908 by George W. Wilson and a very young Henry Seeligson. (Click article to see a larger image.)

us-coffee-tea_greater-dallas-illus-1908
Greater Dallas Illustrated, 1908

According to a 1912 ad (which rather breathlessly promised: “WE ROAST COFFEE EVERY MINUTE OF THE DAY”), the company was the “largest retail dealers in Coffee, Tea, Spices and Butter in the Southwest.”

us_coffe-tea_may-1912
1912

The photo at the top shows their building at the northeast corner of Elm and Akard; a few years later they moved down Elm to the northwest corner of Elm and Ervay, just a couple of doors east of the Palace Theater (you can see part of their building behind a photo of the Wilson Building here) — this location was once threatened by a fire which broke out in the bakery owned by Frank A. Carreud:

us-coffee-tea_dmn_070322_fire
Dallas Morning News, July 3, 1922

There was a surprising amount of coffee-roasting going on in Dallas in the early decades of the twentieth century. In 1922 the big boys were trying to organize a coffee spot market in Galveston, port to Brazilian coffee and West Indies spices.

us-coffee-tea_dmn_090222
DMN, Sept. 2, 1922

coffee-merchants_1922-directory
1922 Dallas directory

The company was bought by H. L. Hunt’s HLH Parade Co. in 1961; Hunt sold it to the Texas Wholesale Grocery Corp. in 1963 when it appears to have ceased operations under the U. S. Coffee and Tea name. Here’s a photo of a company van sometime before then:

u-s-coffee_city-of-dallas-historic-preservation_flickr

And now I have an intense desire for a cup of coffee.

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Sources & Notes

Top photo from an ad which appeared in a Terrell School yearbook.

Bottom photo from the City of Dallas Historic Preservation Flickr collection, here — the undated photo was taken by the city’s staff photographer.

Sources of other images/clippings as noted.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

The Texas Instruments Semiconductor Crystal Christmas Tree

xmas-tree_texas-instruments-records_degolyer-lib_smu_ca-1959-smThe semiconductor tree… (click to see a larger image)

by Paula Bosse

Here’s something you don’t see every day: a Christmas tree made from models of semiconductor crystals. I can’t even begin to understand this, so I’ll hand it over to the “explanation” seen on the card in the photo and pretend to nod knowingly. (Click picture to see larger image; transcription is below.)

xmas-tree_texas-instruments-records_degolyer-lib_smu_ca-1959_descr

SEMICONDUCTOR CRYSTAL CHRISTMAS TREE

In a 12-step cycle, the crystalline atoms light in sequence, illustrating the many planes in which they are oriented in a semiconductor crystal.

This demonstrator applies to Germanium, Silicon – both of which TI uses in its semiconductor products – Diamond, and compound semiconductors such as Indium Antimonide, Gallium Arsenide, Silicon Carbide and Zinc Sulfide.

The central yellow and blue round atoms form a “unit cell,” or basic crystalline building block.

The white round and blue conical atoms represent alloying elements producing semiconductor action and occurring only once in a thousand crystal segments this size.

Green and red atoms would be of different elements in the case of a compound crystal, or the same element in the case of a simple crystal.

MAGNIFICATION – 500 MILLION TIMES LIFE SIZE

Model manufactured by: The Thermoelectric Materials Group, Central Research Laboratory

TEXAS INSTRUMENTS INCORPORATED

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So … yeah. Merry Christmas from the fine folks at TI’s Thermoelectric Materials Group!

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Sources & Notes

This circa-1959 photo — titled “Semiconductor Christmas Tree” — is from the RG-06 Semiconductor Group, Texas Instruments records, DeGolyer Library, Central University Libraries, Southern Methodist University; more info on this photo can be found on the SMU site, here.

Speaking of germanium (…there’s a phrase I’ve never used before…), SMU also has another TI photo showing a close-up of “a germanium crystal being pulled (grown) out of a crucible of molten germanium material” here. In fact, SMU’s DeGolyer Library has a whole slew of material in their Texas Instruments records — browse through the collection here.

Semiconductors, single-crystal germanium, silicon, and transistors … the world owes Dallas’ Texas Instruments a huge “thank you” for their cannot-be-overstated contribution to the development of the technology that, dare I say, changed life on earth.

texas-instruments_AP_051054AP wire story, May 10, 1954 (click for larger image)

One of the inventors of “single-crystal germanium” was Dr. Gordon K. Teal (1907-2003), a Dallas native whom Texas Instruments snapped up from his previous employer, Bell Laboratories. Read more about Dr. Teal’s remarkable career in an Engineering and Technology History Wiki, here, and in a portrait (literal and figurative) from Baylor University (his alma mater), here.

More about the importance and applications of “single-crystal germanium” in the new Transistor Age can be found in an interview with Dr. Teal in the Dallas Morning News article “Mighty Transistor: Dr. Gordon Teal ‘Grows’ A Gadget” by Robert Miller (DMN, Feb. 8, 1953).

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Copyright © 2017 Paula Bosse. All Rights Reserved.

 

Halloween Party? Don’t Forget the Dr Pepper! — 1947

dr-pepper_halloween_1947_flickr“‘Twill add zest to your buffet foods…”

by Paula Bosse

(While searching for a Halloween advertisement, I unexpectedly came across reports of a federal grand jury case brought against Dallas-based Dr Pepper for violating strict wartime sugar-rationing. Scroll down to read about the legal case.)

Happy Halloween! Might I propose an eye-catching party suggestion? The “Frosty-Pepper Pumpkin”! Hollow out a pumpkin, fill it with cracked ice, and load it up with bottles of Dr Pepper. Voilà!

The text of the ad, from the fall of 1947:

EASILY DUPLICATE THIS “frosty-Pepper” PUMPKIN!

Smart, original; more decorative and eye appealing than a bowl of giant ‘mums. Fashion this “Frosty-Pepper” Pumpkin and serve as photo shows. Pre-chill bottles and bury deep in cracked ice. Dr. Pepper! So keen, so cold, so sparklingly alive! A smart lift for active people. ‘Twill add zest to your buffet foods … add laurels to your “rep” as a clever hostess. Keep plenty in your home refrigerator … for party hospitality … for good cheer and a quick lift, at 10, 2 and 4 o’clock, or anytime you’re hungry, thirsty or tired. 

NOTE: Dr Pepper availability in a few markets has been delayed by continuing shortages. These will be opened by new, franchised Dr. Pepper bottling plants as rapidly as supplies will permit.

HANDY CARRY HOME CARTONS
Carry Dr Pepper home from the stores 
“sixes,” “twelves” and “twenty-fours.”
 
“DARTS FOR DOUGH”
NEW TIME: Thursday Night, ABC Network
9:30 EST, 8:30 CST, 7:30 MST, 6:30 PST

Drink Dr. Pepper
GOOD FOR LIFE!

DRINK A BITE TO EAT at 10, 2 and 4 o’clock

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Sources & Notes

Ad found on Flickr, here.

“Darts for Dough”? I had to look that up. It was a radio game show involving quizzes and dart-throwing, created by Orval Anderson and Bert Mitchell at WFAA radio. It debuted in the summer of 1943 as a strictly local program, but it’s popularity was such that it moved to Hollywood in August, 1944 and — still run by the WFAA creators — it began to be broadcast “coast to coast” for several years, moving to television by 1950. It was originally developed in Dallas as a sponsorship vehicle for Dallas-based Dr Pepper and was frequently advertised as “Darts for Dough — The Dr Pepper Show.”

1947 was a big year for Dr Pepper — that was the year their beautiful (and sorely missed) plant opened at Mockingbird and Greenville.

dr-pepper-plant_pinterest

1947 was also a noteworthy year for the company, because of a large federal grand jury indictment which charged several corporations and individuals — including Dr Pepper and some of its bottlers and employees — with sugar-rationing violations (these “irregularities” appear to have begun in the last months of World War II, when wartime food rationing was still serious business). Black-market sugar! A district representative of Dr Pepper was assessed a small fine, but charges of conspiring to violate sugar-rationing regulations which were brought against the DP parent-company were ultimately dismissed, a ruling which angered Federal Judge Alfred P. Murrah, who seems to have been extremely unhappy about the dismissals, as can be read in his blistering statement below.

dr-pepper_sugar-rationing-case_waco-news-tribune_073047
AP story, via Waco News-Tribune, July 30, 1947

Two of the individuals charged in the case — New Mexico residents — received prison sentences in what was described as “the largest black market sugar operation on record,” involving over a million pounds of sugar.

This “Happy Halloween!” post took a bit of an unexpected dark detour. Let’s cleanse our palate with something happier: another party idea with Dr Pepper and a hollowed-out pumpkin (found on eBay).

halloween_dr-pepper_booklet_ebay

More Halloween posts from Flashback Dallas can be found here.

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Copyright © 2017 Paula Bosse. All Rights Reserved.

 

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