Swell Hats for Swell People — 1911

by Paula Bosse


For the ladies: “For every lady desirous of owning a Swell Hat for the Horse Show or any of the other Spring functions…. There are daring creations in the large and small shapes; there are conservative styles for the demure maiden.”


And for the gentlemen, The Ryton:“The most popular style of the season; a wide-brimmed telescope, in all proportions, with the very correct pencil curl edge. Ask for this Hat; you’ll like it.”

(You don’t see a lot of semi-colons in ads anymore, do you?)


Sanger Bros. ad and E.M. Kahn ad from The Dallas Morning News, March 7, 1911.


Copyright © 2014 Paula Bosse. All Rights Reserved.