Carhops as Sex Symbols — 1940

by Paula Bosse

male-car-hops_AP_1940“At your service, ma’am” (click for larger image) AP Photo

by Paula Bosse

In 1940, Dallas was in a tizzy about the sudden fad of scantily-clad “girl carhops.” This scourge had made its way to Dallas from Houston (brought to Oak Cliff by the enterprising husband and wife team behind Sivils Drive-In), and in April of 1940, it was a newspaper story with, as it were … legs. For a good month or two, stories of sexy carhops were everywhere.

The girls started wearing uniforms with very short skirts — or midriff-baring costumes with cellophane hula skirts. Some of the women reported an increase in tips of $25 or more a week — a ton of money for the time.

carhops_dmn_042440-photo

carhops_dmn_042440DMN, Apr. 24, 1940 (click for larger images)

The public’s reaction ranged from amusement to outrage. There were reports of community matrons who reported the “indecent” attire to the police department and demanded action. Other women were annoyed by the objectification of young womanhood. Lawmakers in Austin discussed whether the practice of waitresses exposing so much extra skin posed a health risk to consumers.

But it wasn’t until a woman from Oak Cliff piped up that something actually happened. She complained that she didn’t want to look at girls’ legs when she stopped in at her local drive-in — she wanted to look at men’s legs. Drive-in owners thought that was a GREAT idea, and the idea of the scantily-clad male carhop was born.

carhops_dmn_042640-photoDMN, Apr. 26, 1940

carhops_FWST_042840Fort Worth Star-Telegram, Apr. 28, 1940

One might think that the woman behind this “equal ogling” campaign was sort of proto-feminist, until you get to the part where she said that the whole girl carhop thing was “wrong socially and economically and should not be tolerated” (DMN, Apr. 27, 1940) — not because of the skin flashed, but because men needed jobs, not girls. And that also raised hackles.

carhops_letter_dmn_050540DMN, May 5, 1940

The photo at the top (syndicated in papers via the Associated Press) ran in The Dallas Morning News under the headline: “Adonis and Apollo of Roadside Bring Trade to Daring Stand.” The caption:

First large roadside stand Friday to bow to the demand of Dallas women and feature husky young male carhops in shorts was the Log Lodge Tavern at Lemmon and Midway where four six-footers found jobs. Above, in blue shorts, white sweatshirt and cowboy boots, Joe Wilcox serves Pauline Taylor who smiles her approval of the idea. Bound for another car is James Smith, at right. (DMN, April 27, 1940)

There were other male carhops around town, some not quite so hunky. This guy — game as he was — really needed to reconsider his outfit.

carhops_xenia-ohio-daily-gazette_050340Xenia (Ohio) Daily Gazette, May 3, 1940

But back to the female carhops and their siren-like hold over their male customers. This was, by far, the best story to hit the wires:

carhops_dmn_071640DMN, July 16, 1940

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Top image originally appeared in The Dallas Morning News on April 27, 1940, and was then syndicated by the Associated Press. The story that accompanied it — “Adonis and Apollo of Roadside Bring Trade to Daring Stand” — can be read here.

The Log Lodge Tavern was located at 7334 Lemmon Avenue, which was across from Love Field and adjacent to the Log Lodge Tourist Court. It was located approximately where the red circle is below, on a page from the 1952 Mapsco (click for larger image).

lemmon-ave_mapsco-1952

Other photos and clippings as noted.

UPDATE: This has been a weirdly popular post — it’s gotten a few thousand hits and even resulted in a short radio interview on Dallas’ public radio station, KERA. I don’t really add anything new to this story, but if you’d like to listen to the interview conducted by Justin Martin, it is here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

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