Santa Fe Railroad Ads: “Main Line to Progress” — 1955

by Paula Bosse

ad-magnolia-petroleum-welcoming-new-santa-fe-line_dmn_120455-det_smMagnolia Petroleum Co. ad (detail), 1955 (click for larger image)

by Paula Bosse

In the previous post, “White Rock Station,” I wrote about the opening of a new passenger depot that had been built to serve suburban travelers along the new stretch of Santa Fe track laid between Dallas and Denton in 1955, opening up direct through-travel to Chicago. This was big news, and as was the charming custom back then, when a new business endeavor opened or expanded, other businesses (often direct competitors) placed ads in the local papers to welcome them and wish them well.

Here are a few of the ads that appeared in a special supplement of The Dallas Morning News on the day before service began on the new line. I’ve chosen these details of ads because they feature illustrations of the city’s skyline — I always love to see the Dallas skyline in ads, but I particularly like the style of commercial art from this period.

At the top is a detail from an ad placed by the Magnolia Petroleum Company, with the tag-line “Main Line to Progress.”

Next, a cool detail from a Hutchings-Sealy National Bank of Galveston advertisement.

ad-hutchings-sealy_santa-fe_dmn_120455-det

And, lastly, a detail from the large double-page spread placed by the Santa Fe company itself; this illustration takes up almost an entire page.

ad-santa-fe_dmn_120455_det-skyline

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All three ads appeared in a special Dallas Morning News supplement published on Dec. 4, 1955, the day before service began on the new line which offered through-service from Dallas to Chicago.

Original Magnolia ad is here.

Original Hutchings-Sealy bank ad is here.

Original Santa Fe ad is here. The first page of the ad, with the text, can be viewed (and read) here.

The previous Flashback Dallas post on this new Santa Fe line and its two new depots in Dallas and Denton can be found here.

All images larger when clicked.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

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