Dazzling Neon, Theater Row — 1929
by Paula Bosse
“The lights are much brighter there…”
by Paula Bosse
Whoa. Elm Street in the ’20s.
The Ritz. The Capitol. The Old Mill. The Palace. The Melba. Iced air. Paul’s Shoes. What I wouldn’t give to have walked down Elm when it looked like this.
***
Sources & Notes
Photo from Shorpy.com, here.
Highlights from the 1929 and 1930 street directory (from about Akard, heading east):
- 1517 Elm: Ritz Theatre
- 1519: Leader Candy Co.
- 1521: Fooshee’s Barber Shop
- 1521-23: Capitol Theatre
- 1525-27: Old Mill Theatre
- 1600: Paul’s Shoes
- 1601: Metropole Cleaners
- 1603: Elm Pacific Arcade
- 1605: Lontos Cafe
- 1623-25: Palace Theatre
- 1911-15: Melba Theatre
- 1912-29: Majestic Theatre
*
Copyright © 2015 Paula Bosse. All Rights Reserved.

I searched but it doesn’t look like you have posted this January 1942 Arthur Rothstein photo looking the opposite direction down Elm from Olive: http://i.imgur.com/RJI08Wa.jpg
LikeLike
No, I haven’t posted it, but I’ve always loved it. Thanks.
LikeLike
I want to go!
LikeLiked by 1 person
some of the signs are great — the Ritz promotes their “iced air” and the Capitol advertises that “our screen talks and sings”.
LikeLiked by 1 person
[…] See a great photo of Elm Street in the ’20s in the post “Dazzling Neon, Theater Row — 1929” here. […]
LikeLike
[…] “Dazzling Neon, Theater Row — 1929,” here […]
LikeLike
[…] click over to the 2015 post “Dazzling Neon, Theater Row — 1929” to see how drastically Elm Street — and Movie Row — changed in just 22 […]
LikeLike