Tower Theater — 1967
by Paula Bosse
Movie premiere at the Tower, 1967 (click for larger image) photo, Lovita Irby
by Paula Bosse
Elm Street, probably Thursday July 6, 1967, when “The Dirty Dozen” opened at the Tower. Next door at the Capri was “Spartacus.” Down the street, at the Majestic, the second week of the James Bond movie, “You Only Live Twice.” At first I thought it was odd that there was little in the clothing that looked like 1967, but I guess there probably weren’t a lot of hippies standing in line to see “The Dirty Dozen.”
Photo by Lovita Irby, from the November 2013 Preservation Dallas newsletter, accessible in a PDF here.
Trivia: Appearing in “The Dirty Dozen” was Dallas native Trini Lopez.
Previous Flashback Dallas posts on Theatre Row/Theater Row, here.
Copyright © 2015 Paula Bosse. All Rights Reserved.
Interstate mounted a pretty good opening for “You Only Live Twice,” premiering it not only at 007’s usual Majestic venue, but bookending Theatre Row by opening it simultaneously at the Palace for the first week of the run. Large gate-fold newspaper ads in both Dallas dailies made sure patrons knew that there were “More than 5,000 seats for each show” as well as some nice “Twice” hyperbole about twice the action demanding two giant screens or some such. It’d be a great ad to run here on the blog if you can locate it through NewsMax.
I remember all those Interstate promotions, although I was a pre-teen. One was a heavily-advertised downtown suite of bookings for “adult” audiences with re-issues of titles like “Poor White Trash”, “Tobacco Road”, “Baby Doll”, “God’s Little Acre” etc. I don’t remember all the specifics of it, but it stuck.
Leaving aside genuine hippies it was only in the early 1970s that your average middle of the road guy began to look rather like a fugitive from The Yellow Submarine. Cultural lag, perhaps. Recently I saw the 1969 film John and Mary, and apart from Dustin Hoffman’s sideburns I didn’t notice much in the way of period cues in the clothing and hair styles of the cast.