“The Pause That Refreshes at The Texas Centennial” — 1936

by Paula Bosse

tx-centennial_coke-ad_pinterestBelly on up to the Coke cooler, pardner… (click for larger image)

by Paula Bosse

What do Stetson-wearing Texans enjoy drinking more than sarsaparilla? Coca-Cola, of course!

This ad led me to discover that the Coca-Cola Bottling Company of Dallas set up a working mini bottling plant in Fair Park during the Texas Centennial, costing a cool $60,000 and taking up 4,100 square feet of the Varied Industries Building. 100 bottles a minute were produced, destined for thirsty customers who bought the five-cent drinks there at the plant or at concession stands around the park. A photo accompanying a Dallas Morning News blurb about the mini bottling plant — which will be marked by a thirty-foot electric tower brought from the Century of Progress…” (DMN, Feb. 6, 1936), looked like the stunning Century of Progress photo seen here.


Ad found on Pinterest.

The “Varied Industries Building” apparently burned down in 1942 and was replaced in 1947 by the Automobile Building.


Copyright © 2016 Paula Bosse. All Rights Reserved.