University Park’s “Couch Building” Goes Up In Flames (1929-2016)

by Paula Bosse

goffs_fire_dmn-081216_ashley-landis-photoPhoto: Ashley Landis/DMN (click for huge image)

by Paula Bosse

Yesterday, fire erupted in the old University Park building at the northwest corner of Hillcrest and McFarlin. The building — which housed Goff’s Hamburgers and several other businesses — is, today, a pile of rubble. I’ve always loved this building — every time I’d drive past it I’d smile, happy that the only truly distinctive non-SMU building along that part of Hillcrest was still standing. And now it isn’t.

The building — which was built in 1929 across Hillcrest from McFarlin Auditorium — had a rocky start. SMU really, really didn’t want it to be built.

A. B. Couch (1895-1970) came to Dallas around 1914 from Waco to attend pharmacy school. In 1921, a few years after becoming a pharmacist, he opened his own drugstore, the University Pharmacy, at the southwest corner of Hillcrest and Roberts avenues (Roberts was renamed McFarlin Boulevard in 1928). Business must have been good, because in February of 1923, Couch bought the vacant property across the street. Three years later, he applied for a permit to build a business on the property, and that’s when the Robitussin hit the fan.

Dallas  Morning News, June 20, 1926

It’s a bit confusing, but, basically SMU, the original owner of the property (and all that surrounded it), put their land west of the campus (west of Hillcrest) on the market, and it could be sold only with specific restrictions — there were several restrictions, but the two cited most frequently were that land in this University Park Addition was to be developed solely for residential purposes, and these homes were to be occupied only by white people. Somehow, in transferring property and re-deeding and re-re-deeding — and all sorts of other real estate transactions I don’t understand — the contract for the large lot purchased by Mr. Couch was drawn up with the restrictions omitted (“an oversight”). Couch was insistent on building businesses on the land he’d purchased, and SMU was adamant that he not be allowed to. Cue the lawsuit. (An overview of this case — in the appeals court — can be read here. It’s interesting, if confusing.)

The court case dragged on and on, through injunctions and appeals, and, finally, in December of 1928, the Supreme Court of Texas ruled in favor of Couch. (Click articles and pictures to see larger images.)

Fort Worth Star-Telegram, Dec. 6, 1928

In April, 1929, a drawing of the F. J. Woerner-designed building Couch planned to build appeared in the paper.

6401-hillcrest_dmn_042829DMN, April 28, 1929

ALSO appearing in the paper that day — in fact on the same page, right next to this drawing — was another announcement.

DMN, April 28, 1929

A Mustang Theater? At what appears to be the exact same location? A drawing of the theater appeared the next day — it was designed by the very busy architect W. Scott Dunne (who also designed the Texas Theatre, the Arcadia, the Melba, and the Dal-Sec).

mustang-theater_dmn_042929DMN, April 29, 1929

DMN, April 29, 1929

It doesn’t appear that the Mustang Theater was ever built, probably because the Varsity Theater in Snider Plaza (a stone’s throw away) had been announced that very same week, on April 25th (it opened that fall).

So forget the Mustang. Couch’s building — which was called, yes, “The Couch Building” — opened in 1930 or ’31. Its official address was 3402 McFarlin, but the address of the new location of the University Pharmacy was 6401 Hillcrest. There were a couple of stores next to the pharmacy, and offices upstairs (it seemed a popular location for doctors and real estate agents). Mr. Couch lived next door, at 3404 McFarlin (in a house which was, ironically, destroyed by fire in 1932).

That simple but lovely building stood on that corner for almost 90 years. Until yesterday. Sorry about that, A. B.

Andrew Bateman Couch, DMN, Dec. 28, 1947


Below a photo taken on June 13, 1947, showing the “Highland Park/SMU” streetcar sitting at the end of the line, just south of Snider Plaza, with an 18-year-old Couch Building behind and to the left of the streetcar.


Below, the same view of Hillcrest looking south, from the 1965 SMU Rotunda yearbook. (Note that the University Pharmacy had moved back to the southwest corner of Hillcrest and McFarlin. Couch sold the drugstore business in 1943, and the new owner opened it across the street in a new building, back in its original 1921 location.)

drag3_smu-rotunda_19651965 SMU Rotunda

goffs_google_november-2015Google Street View, Nov. 2015

goffs_google_nov-2015_frontGoogle Street View, Nov. 2015

goffs_rubble_dmn-photo_081316_ting-shen-photographerDMN photo, Aug. 13, 2016 — Ting Shen, photographer

Google Maps, Aug. 13, 2016 


Top and bottom photos are from the Dallas Morning News; see their coverage here, here, and here. That top photo is VERY large on The News’ website — look at all the detail of the brick and decoration.

Footage of the fire and its aftermath, from WFAA, can be watched here (scroll down to see all video footage).

Photo with the streetcar is from eBay; I saw it in the Retro Dallas, Texas Facebook group, posted by Dallas historian Teresa Musgrove Gibson.

Take a look at the 1921 Sanborn map, here. This building would be built at what is the northwest corner of Roberts (later McFarlin) and Hillcrest. University Park is pretty wide open in 1921.

All photos and clippings are larger when clicked.


Copyright © 2016 Paula Bosse. All Rights Reserved.