“Dallas/The Big D” by William E. Bond — ca. 1962
by Paula Bosse
by Paula Bosse
This print — titled “Dallas/The Big D” by native Texan William E. Bond (1923-2016) — is fantastic. I love everything about it. It was commissioned by Business Week magazine to be used as part of its “Business America” series, an advertising campaign showcasing fifteen American cities captured in woodcuts. Every element of this scene is great, but let’s look at a detail showing just the Dallas skyline, with a hard-to-miss Pegasus. I also see what looks to be the Mercantile Building and the Republic Bank Building in there. And … that sky!
Bond’s homage to Dallas was reproduced in the 1963 book Woodcuts of Fifteen American Cities from the Business Week Collection. Below, text from the book (my assumption is that the first paragraph is the copy that appeared in a print advertisement for Business Week — it appears that the ad campaign used the artists’ works collected in this book to illustrate the ads, with each ad mentioning local companies with large BW subscribership).
Dallas … leapfrogging ahead commercially and culturally. Cotton, cattle, and oil put the Big D on the map. But aircraft, electronics and machinery keep it moving. Companies like Texas Instruments (682 Business Week subscribers), Ling-Temco-Vought (106), Collins Radio (135), Dresser Industries (123). In Dallas, and everywhere in business America, men who manage companies read Business Week. You advertise in Business Week when you want to inform management.
And this was Bond’s bio with a quote from him on “the Big D”:
“Dallas is a great many things. It is a giant of a city in the midst of a giant country – full of life and energy and the will to grow and keep growing. Anyone who knows Dallas feels this spirit. And it is this feeling that I have tried to capture.”
Born in 1923 in Crandall, Texas, Mr. Bond attended the Art Center School in Los Angeles. He has won many gold and silver awards in art director and illustrator shows, including a gold medal in the New York Illustrators Show in 1962. Mr. Bond uses a variety of media, including paper prints, sculpture, and painting. He has been an agency art director most of his career, and is now a free-lance designer.
Bill Bond was born in Crandall, Texas in 1923, studied art at the Art Center School in Los Angeles, and spent several years as an award-winning commercial artist in Dallas. He worked as an advertising art director for The Dallas Times Herald, the Sam Bloom Agency, and Tracey-Locke; during this time he frequently participated in group art shows around the city. When he retired, he focused his creative talents on sculpture, becoming known for his wildlife pieces and Western bronzes. He died in Kerrville in 2016 at the age of 92.
The book that features a reproduction of this print is Woodcuts of Fifteen American Cities from the Business Week Collection (New York: McGraw-Hill Publishing Company, Inc., 1963). From the introduction:
One of the principal methods of communication in the 20th century, and one of the biggest businesses, is advertising. Here, too, industry has regularly and effectively used fine art – in the creation of some memorable advertising campaigns.
From 1960 to 1962 Business Week commissioned fourteen prominent woodcut artists to illustrate its “Business America” series. Reproductions of the fifteen woodcut illustrations which were produced appear on the following pages.
Bill Bonds’ obituary is here.
Thanks to Bob Dunn for posting an image of Bond’s print in the Retro Dallas Facebook group. I liked it so much I went out and bought a copy of the (large) book! A few copies are available online here.
Images are larger when clicked.
Copyright © 2017 Paula Bosse. All Rights Reserved.