Highland Park High School: Ads from the 1959 Yearbook
by Paula Bosse
City Downtown Mercury, 2100 Cedar Springs
by Paula Bosse
I love the ads from old high school yearbooks — especially the ones that featured students. Below is a sampling of advertisements from the 1959 Highlander, the yearbook of Highland Park High School.
Above, City Downtown Mercury, 2100 Cedar Springs — R. J. “Bob” Acton, manager. New and used cars. Cool sign.
Below, the Sam Snead School of Golf, 5960 Northwest Highway. Ad features HPHS golf team member Tommy Abbott. (Most images are larger when clicked.)
Hillcrest Hi-Fi and Records, 6309 Hillcrest.
Sanborn’s Hi-Fi Center, 5551 W. Lovers Lane. Featuring Jim Stiff and Brian Stiff and their loafers.
And because everyone was high-fi crazy in 1959, another one: Custom Music of Dallas, High Fidelity Specialists, 3212-14 Oak Lawn — Oong Choi, technical supervisor. (Oong Choi was listed in a 1956 newspaper article as being a philosophy student at the Dallas Theological Seminary who was presenting a lecture on the children of Korea.)
A & L Upholstery, 5617 East University.
Mr. Drue’s Beauty Salon, 6808 Snider Plaza — Duffy D. Houghton, prop.
Holiday Cleaning and Laundry, 5540 Preston Road, between St. Andrews and Mockingbird.
Cline Music Co., 1307 Elm Street.
Wall’s Delicatessen, 10749 Preston Road, at Royal Lane — Milton Wall and Rose Wall, props. Wall’s opened at Preston and Royal in 1950, one of the area’s first business — the landmark closed in 1987 when the family changed its focus to catering.
Preston State Bank, 8111 Preston Road. “Check the time — Check the temperature — And drive by often.” The time is currently 9:14.
Asburn’s Ice Cream, various locations. Featuring HPHS students Terry Coverdale and Susan Zadic, with impressively balanced six-dip cones.
Fabric House, 8317 Westchester. Featuring Patsy Wilson, who is shown contemplating “something swishy.”
Henry Miller Insurance Agency, 5010 Greenville Avenue. Featuring Venetian blinds.
Little Bit of Sweden restaurant, 254 Inwood Village. Featuring smorgasbord.
Village Camera Shop, 86 Highland Park Village — Al Cooter, owner. Featuring student Susie Stone.
W. R. Fine Galleries, 2524 Cedar Springs.
Friendly Chevrolet, 5526 E. Mockingbird Lane. Featuring HPHS students Mary Jane York, Sarah McNay, and Mary Lee Jones sitting in the trunk of a car.
The We Three Weber’s Root Beer drive-in, 5060 W. Lovers Lane.
Kathryn Currin Real Estate, 5964 Northwest Highway. Weird not seeing Ebby’s name on the roof.
Fear not, Ebby wasn’t very far away: Ebby Halliday Realor, 8400 Westchester, in Preston Center.
Dr Pepper, national headquarters on Mockingbird and Greenville (across the street from Friendly Chevrolet, above). Featuring HPHS students George Denton, Pat Pierce, and Kathy Thomas. “Frosty, Man, Frosty!”
A bunch of random ads: Prince of Hamburgers, 5200 Lemmon Avenue; Miller-Beer & Co. Realtors; Henry Nuss, Bookbinders, 419 S. Ervay; Roy Hance Humble station, 4831 McKinney Avenue; The Fish Bowl, 235 Inwood Village; Inwood Pharmacy; and Margie’s Dress Shops.
And the big “get” for the yearbook staff, an ad for Highland Park Village (see a larger image of the photo here).
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Sources & Notes
All ads from the 1959 Highland Park High School yearbook, The Highlander.
Of related interest: “Highland Park High School: Ads from the 1966 Yearbook.”
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Copyright © 2020 Paula Bosse. All Rights Reserved.
Flashback : Dallas 
I think “Frosty, Man, Frosty!” is my favorite.
Classmates.com has this yearbook but some of the pages were not scanned properly. The New York Life Insurance ad has a cool 58 Chevy Impala but the caption seems a bit morbid: https://i.imgur.com/9BhkJgg.jpg Was there something above the car that made the caption a little less weird?
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The Nuss book binding ad seemed to strike a chord, so I worked on that a bit and realized that the 400 block of South Ervay was where I had my master’s thesis bound in the spring of 1965. I never forget that neighborhood with the saloon formerly at the corner of Ervay and Jackson. I don’t recall specifically what the graduate school demanded in the way of binding, but clearly I learned somehow that Nuss could do a job the grad school could live with. The rest is history.
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3 of the businesses mentioned began in Lakewood before moving out to Preston Road: Kathryn Currin Real Estate, Wall’s Delicatessen (which was Lakewood Delicatessen) and W.R. Fine Art Gallery.
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How interesting! A Lakewood deli!
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I love the Friendly Chevrolet ad although the Dr Pepper ad is a close second. Oh man, I’m all wistful now.
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I checked my journal and it says that on Wednesday, July 29, 1964 I took my thesis “to Nuss Co. for binding”. It was ready Friday. I googled Henry Nuss bookbinder and found an interesting thread on the Dallas phorum about 2003 with some details of this firm, which endured from 1913 to some time after the year 2000. There were Henry Nuss, and Henry Nuss Jr. directing it.
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Yes, it was a very well-known bookbinder in town, especially, I think, for institutional and library bindings.
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We had editions of The Hillcrest Hurricane bound there every year. It felt very sophisticated for a 17-year-old.
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