Highland Park High School: Ads from the 1966 Yearbook
by Paula Bosse
“Senior Cools” at Goff’s… (click for larger image)
by Paula Bosse
Yesterday I posted photos from the 1966 Highland Park High School Highlander yearbook — today I’m posting a lot of ads from the same yearbook, many of which include students posing at the businesses. Most of the ads are larger if you click them.
Above, Goff’s. My mother refused to patronize this establishment as the owner once said something disparaging about my shaggy-haired 10-year-old brother (Mr. Goff really didn’t like long hair on boys and men), so I’m one of the few native-born Dallasites who never had a Goff’s hamburger.
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On the other hand, I enjoyed a lot of Ashburn’s Ice Cream as a kid — the locations on Knox and on Skillman. I can’t remember ever getting anything other than Butter Pecan.
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Whittle Music Company. (I wrote about Whittle’s previously, here.)
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Hillcrest State Bank, designed by architect George Dahl.
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M. E. Moses, Snider Plaza. I didn’t grow up in the Park Cities, but my parents both went to SMU and my mother worked in University Park for several years, so I spent a lot of time as a kid wandering around HP Village and Snider Plaza as a kid. And what kid didn’t love a dime store? I can remember where everything was at that Moses. The memory of that ramp between what I always thought of the “sunny side” of the store and the cave-like dark side of the store is a weird, fond memory. (For some reason I never imagined there was actually a person named “M. E. Moses.”)
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Cooter’s Village Camera Shop.
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Cerf’s.
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Preston State Bank. I know that PSB was very early entering the credit card market — I remember my parents had a Presto-Charge card — but I’d never heard of this “Presteen” checking account geared to teenagers.
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Mr. Drue’s Beauty Salon — “We Specialize in Teen-Age Hair Styling.”
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Dr Pepper. Frosty, man, frosty.
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Bob Fenn Apparel for Men and Boys.
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Young Ages.
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Lou Lattimore.
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Roscoe White’s Corral, Easy Way Grill, and Westerner. (My family’s favorite neighborhood restaurant was the Corral.)
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Salih’s in Preston Center.
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W. R. Fine Galleries. (This building is still standing on Cedar Springs.)
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Dick Chaplin’s School of Social Dancing.
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Spanish Village.
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Johnson Brothers Chevrolet. The daughter of one of the brothers was a close friend of my mother’s, and I remember visiting her parents’ house on St. Andrews several times — that huge yard was pretty magical to me as a little girl.
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Highland Park Cafeteria.
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Expressway Bowling Lanes.
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The Gondolier, 77 Highland Park Village. This photo was split across two pages, but I tried to piece it back together because this is a view you don’t see that often in a photo of Highland Park Village, looking east toward Preston. The space is currently occupied by Mi Cocina — see a similar view today, here.
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Marlow’s, “The Camera Store in Dallas Since 1915.”
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NorthPark without the Melody Shop is like a day without sunshine.
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Speaking of music, here are a couple of ads placed by teen bands, something I’d never seen before — but what better way to market your band than to advertise in a high school yearbook?
After the Beatles first appeared on “The Ed Sullivan Show” in 1964, a million garage bands sprang up overnight. “Battle of the Bands” contests were ubiquitous. The two Dallas bands that had ads in the 1966 Highlander played all over town and participated in a few of these contests.
Sept., 1965
First, the Rogues — described in The Dallas Morning News as “a group of young socially prominent Dallas residents” (DMN, April 1, 1966): Rusty Dealey, Wirt Davis, Mitch Gilbert, Doug Bailey, and Mike Ritchey. “The Tuff Sound for Parties and Dances.”
And the Outcasts (not to be confused with the cult-favorite garage band of the same name from San Antonio): Gary, Donny, David, Jim, and Wally. Dig that groovy background!
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Sources & Notes
All ads are from the 1966 Highland Park High School Highlander yearbook.
The companion post — “Highland Park High School: Photos from the 1966 Yearbook” — can be found here.
Click ads to see larger images.
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Copyright © 2017 Paula Bosse. All Rights Reserved.
Flashback : Dallas 
Reblogged this on Nights on Venus and commented:
Reblogging Paula Bosse’s Flashback: Dallas this week… I happened to run across this yesterday and it brought on “A Random Wave of Unrelieved Nostalgia” as I was working on the final mixdown of the song for the upcoming EP next month. Always enjoy reading Paula’s blog and seeing these historic photos of where I grew up in the 1960s. I remember most of these businesses from that era, particularly Goff’s on Lovers Lane in University Park because I too got thrown out of there (by owner Harvey, as was his custom) when my hair got longer in the mid-70s. And I see Dick Chaplain’s School of Social Dancing in Preston Center is on here. This is where we were supposed to learn the acceptable social graces as more or less unruly 7th graders. Now, if someone out there has a few pics of the old Deuback’s Skating Rink on Greenville Ave., that’d be great!
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Oh yes.
Ashburn’s on Knox – for me it was always orange sherbet (which of course we, being Southerners, pronounced “sherbert”. Whittle Music. I miss them. Hillcrest State Bank – that was my grandmother’s bank. I still have somewhere the canceled check she wrote to pay cash for her house when she retired. All of Snider Plaza, for sure. I remember the ME Moses. There was a competitor Mott’s, anyone remember them? Don’t think they were in Snider Plz. I too attended the Dick Chaplin dancing school. Many years later this paid off when I was grown and dating. Women really really really like a guy who knows how and is willing to dance! Of course, what can be said about Highland Park Cafeteria that hasn’t already been? And finally the Melody Shop, again I really miss that. Good memories of the old Northpark where you could hear the music coming at you from two directions at once near that corner. Now that they have super-sized it, the class and style Northpark once had has been lost and it’s just another giant overcrowded mall. I guess that was when the Nashers sold it.
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The Melody Shop in the Inwood Village was a center for classical guitar lessons from 1964 on till it moved to Northpark. John Perkins continued to teach at Northpark after the move. Several who taught classical guitar there (myself included) had been guitar students of Eddie Freeman during the late 1950s & early 60s. Jack Priest was the manager and a patron or the arts. WRR-FMs George Leslie was the in house opera expert. The Melody shop dealt in many pop music albums but was a real Mecca for classical music. The Romero Guitar Quartet (aka Royal Family of the Classical Guitar) had a reception there. I still have a number of Segovia & Sabicas L.P. records I bought at the Melody shop. What a wonderful memory. Classical guitar lessons and instrument sales moved to Frets and Strings on Lovers Lane closer to Douglas Avenue during the late 1960s. There is a vibrant classical guitar group called the Allegro Guitar Society in Dallas now, and is headed by guitarist Chris McGuire.
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Thanks, Christopher. I always tend to think of pop and rock music when I think of the Melody Shop — thanks for this classical music info!
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Hi, paula.
Just stumbled across these photos during a wiki-wander. Stirred up some memories.
Wondering what sport Hamlett, Winstead, and Watkins lettered in. Could those “x”s be swords? As in fencing? Not when I was there.
Ashburn’s! Oh, gosh. Remembering way back when two scoops were a nickle and four for a dime. And Pop wouldn’t start the car for home if bro or I had more that one scoop left in the cone.
Whittle Music Co. Grandaddy bought Pop his trumpet there for his school days in Irving. And Pop bought me my trumpet there for my HP Junior and Senior High days.
M.E.Moses. The most vivid memory is, barefoot in the summers, how hot the sidewalk was outside and then how icy cold the floor was inside.
Spent a lot of money in Cooter’s Village Camera. Darkroom supplies (papers, chemicals), film, books.
So I grew up in Park Cities. Went from Armstrong thru to the High School. Finally escaped the island a few years ahead of you.
…Ken Fowler (HP62)
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[…] Of related interest: “Highland Park High School: Ads from the 1966 Yearbook.” […]
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I grew up pin HP. Went to Dick Chaplins and got kicked out of Goff’s because of my long hair. I have great memories of the neighborhood. My best friend and I would walk to Bradfield every morning. We were both students there when the plane crashed into the school. I could go on and on . Thanks for posting these photos – like I said great memories.
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Thanks, Bill!
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