Bob Lilly, Chap Stick User — 1968
by Paula Bosse
by Paula Bosse
Must’ve been the Moistutane®.
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Sources & Notes
Ads found on eBay.
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Copyright © 2021 Paula Bosse. All Rights Reserved.
Flashback : Dallas
A Miscellany: History, Ads, Pop Culture
Flashback : Dallas 
Bob Lilly #74 was my favorite player!
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I get why Moistutane seemed like a good name compared to calling it a Lipotropic substance (https://trademarks.justia.com/721/12/moistutane-72112631.html) but to me it sounds flammable and moist is a word many people don’t like.
Here is the second ad in the wild in a 1968 issue of LIFE magazine:
https://books.google.com/books?id=KlQEAAAAMBAJ&lpg=PA16&pg=PA16#v=onepage&q&f=false
Bonus, Bob Lilly on the cover of a 1972 issue of LIFE with no pads on:
https://books.google.com/books?id=aVUEAAAAMBAJ&pg=PP1#v=onepage&q&f=false
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Both of those 1968 ads are posted above — although the one you posted a link to has better resolution than mine. The cover? I’ll stick to the kinder, friendlier Chap Stick ads.
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