Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: WFAA

Give a 15-Year-Old 8,400 Pounds of Soap and He’ll Carve You a Radio Transmitter — 1930

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Michael Owen, Jr., boy soap-carver 1930

by Paula Bosse

In 1930, 15-year-old sculptor Michael G. Owen, Jr. carved a replica of the WFAA transmitter building out of 8,400 pounds of Ivory soap. And why not? It was a big draw at that year’s State Fair of Texas.

Mike Owen, a student at well-to-do Highland Park High School (although Dallas artist Olin Travis, who had him as a pupil at about this time, described him as being “very poor”), had been sculpting all sorts of things, from the age of 3. He had begun winning awards when he was 13 or 14, one in an earlier “soap modeling” contest sponsored by Procter & Gamble. Not only did that soap-carving award result in young Mr. Owen being commissioned by Sanger Bros. to carve a model of the downtown skyline (I’m not sure this commission was ever actually completed), he was also asked to create an attraction for the State Fair: a replica-in-soap of the WFAA transmitter plant located on Northwest Highway near Grapevine (see a photo of the transmitter building and tower here). Owen worked from blueprints of the building and a bronze model supplied by the Belo Corporation (owner of WFAA), and Proctor & Gamble supplied the huge bars of Ivory soap (12 bars, each weighing 700 pounds). The finished piece was an “exact replica” of the 50,000-watt transmitter plant and was touted by Procter & Gamble as being the largest soap sculpture ever executed. It was a big hit at the 1930 State Fair of Texas.

Michael Owen went on to become a professional artist, with early enthusiastic support from Jerry Bywaters. He was associated with the Dallas Nine (and was, by far, the youngest member affiliated with that somewhat amorphous group), and I will address his more serious non-soap forays into the art world in a later post. But, first, back to soap!

The photo below shows Mike Owen’s finished product, which took him 12 days to complete.

owen_wfaa-soap_degolyerBelo Collection, DeGolyer Library, SMU

It’s difficult to tell what the size of the finished work was from this photo, but it was described as being five feet high and seven feet wide. So… big. When it was displayed at the fair it was, for some reason, bathed in blue light. After the 12 days it took Owen to complete this sculpture, I bet that kid was squeaky-clean and positively reeked of Ivory soap.

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Sources & Notes

Photo of Owen’s soap carving of the WFAA transmitter plant is from the Belo Records collection, DeGolyer Library. Central University Libraries, Southern Methodist University; more information on this photo can be found on the SMU website here.

Other Flashback Dallas posts on artist and sculptor Michael G. Owen, Jr.:

  • For a look at Owen’s professional career as a sculptor, see my post “Michael G. Owen, Jr., Dallas Sculptor of Lead Belly” here.
  • To read about the Peruna monument SMU commissioned him to produce in 1937 (when he had just turned 22), see my post here.

UPDATE: Read about a recently discovered large painting by Owen up for auction in Dallas in 2019 here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

 

WFAA & WBAP’s Unusual Broadcasting Alliance

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by Paula Bosse

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I looked at this photograph and thought, “That’s odd. Two competing radio stations from two competing newspapers from two competing cities used the same radio transmitter. How did that happen?” And then I read about the extremely unusual time-sharing arrangement that WFAA (which was owned by The Dallas Morning News) and WBAP (which was owned by The Fort Worth Star-Telegram) maintained for 41 years.

I’ll link to a story that fully explains this extraordinary arrangement, but, briefly, WFAA and WBAP both broadcast on two frequencies, trading off throughout the day. A typical schedule looked like this:

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The two frequencies were 570 and 800 (later 820) kilohertz on the AM band. When WFAA was broadcasting on 570, WBAP was broadcasting on 820. On the agreed-upon time, the stations would switch over to the other frequency. Back and forth. Over and over and over. All day long. They were independent stations with independent programming, network affiliations, on-air talent, and advertising departments. And this went on for FORTY-ONE YEARS! Until 1970! How had I never heard of this?

Apparently it wasn’t all that big a deal to the stations or the listeners. Things were getting a little strained by 1969, though, when WBAP went whole-hog into playing country music (and eventually became one of the most successful country stations in the United States). It was time to go their own ways. The split was amicable, and both stations felt that the unusual partnership had worked well for all concerned.

So why did this happen in the first place? Because of the 820 frequency. 820 was a clear channel frequency, which meant that the station that owned it could broadcast at an incredible 50,000 watts — enough to be heard all over the Western hemisphere; 570 boasted a measly 5,000 watts, and, as someone said, “people might hear you in Sherman … but maybe not.” Neither WFAA or WBAP wanted to give up the clear channel powerhouse, which is why their piggy-backing partnership lasted as long as it did. But, ultimately, WBAP got 820 and was a major broadcasting force to be reckoned with. WFAA radio got the short end of the stick and sputtered along at 570 on the AM dial for a few lackluster years but never recovered from losing its half-share of 820 AM. In the WFAA-WBAP showdown: Fort Worth 1, Dallas 0.

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Look at this crazy billboard from 1963 — it flashed which frequency WFAA was currently broadcasting on.

WFAA-WBAP_broadcasting_042263Broadcasting, April 22, 1963

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Sources & Notes

Photo of the transmitter building from WFAA, WBAP, KGKO Combined Family Album (Dallas-Fort Worth, 1941). Yes, there was actually a THIRD station involved in all of this for a while — KGKO out of Wichita Falls! Here’s an ad from the 1941-42 Texas Almanac, via the Portal to Texas History (click to see a larger image):

wfaa_kgko_tx-almanac_1941-42_portal

Sample schedule is from the definitive article on this bizarre broadcasting alliance: “You Have Half a Station, We Have Half a Station” — How WFAA in Dallas and WBAP in Fort Worth Shared Radio Frequencies for Four Decades by John Mark Dempsey, from the Spring, 1999 issue of Legacies magazine, which can and SHOULD be read, here.

For another photo of this transmitter building, see a previous post here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

 

Early Dallas Radio & “Verified Reception Stamps”

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by Paula Bosse

Chances are you’ve never heard of “Verified Reception Stamps” which were issued in the 1920s by a company in Chicago called EKKO. I certainly hadn’t. The stamps (referred to by collectors as “Cinderellas”) were enthusiastically and obsessively collected in the mid-’20s — people were really into it. Basically, it seems to have been a clever form of advertising which banked on both the public’s fascination with early radio and the then-very-popular hobby of stamp collecting.

How did it work? Briefly, the EKKO company printed these stamps for subscriber radio stations around the country (and later for stations in Canada, Mexico, and Cuba). Once the radio stations received them, they issued them to listeners who wrote in to affirm that they had, in fact, picked up their station on the wireless. The listener had to prove it by stating the time he or she had tuned in and then give a short synopsis of the program they had heard. Oh, and they had to enclose a dime. (The dime was probably the most important part of this whole fad — at least for the broadcasters.) In return, the station would check their logs and “verify” that the dime-sender probably DID hear the station, and one of these little stamps would be sent out post haste. The EKKO company also conveniently printed up albums for collectors to paste the stamps into. I’m not sure how one was expected to fill up the book (with pages devoted to each state), since there’s no way you’d be able to pick up the signals of all those stations, but I guess that’s what gets collectors’ blood racing. It’s the thrill of the chase. The verified reception stamp-collecting fad died out as the Depression set in, and it became hard to justify spending one’s precious hard-earned dimes on a frivolous hobby.

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Verified reception stamps were issued by the five main stations in the Dallas-Fort Worth area in the 1920s. WRR, at the top, was the first radio station in Dallas and one of the earliest stations in the country. It began broadcasting as a sort of early police radio in 1920 and received its official broadcasting license in 1922. It remains an oddity in the radio world as it is a commercial radio station that is owned and operated by the City of Dallas.

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ekko_wfaa

WFAA signed on in 1922 and was part of the nascent Dallas Morning News media empire.

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WBAP, a Fort Worth station, also signed on in 1922. Someone thought it might be cute if “WBAP” stood for “We’ll Be At the Party.” More serious-minded station people went with “We Bring a Program” which, really, isn’t much better.

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KFJZ (another Fort Worth station) came along in 1923. Its founder sold the station five years later for a good chunk of change and then went to work for WBAP.

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KRLD began broadcasting in 1926 and was acquired by The Dallas Times Herald a year later.

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A sample page of the “Texas” portion of the official EKKO stamp album.

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The EKKO company had some competition in the PM Bryant Co. Bryant stamps required no “verification” — you just sent them your dime and got a stamp. Their stamps had no eagle, but they DID have transmitter towers and the essential lightning bolts.

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And now you (and I) know!

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Sources & Notes

An incredibly comprehensive history of Dallas radio is the DFW Radio Archives site — its main page is here. The pages dealing with the stations broadcasting in DFW in the 1920s are here and here. I highly recommend reading the very interesting account about how WRR evolved from an experimental police communication transmission tool to a full-fledged entertainment station.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Mr. Peppermint!

by Paula Bosse

I have no idea where I came across this photo a couple of years ago, but it is without question my favorite photograph of my childhood pal and idol, Mr. Peppermint!

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Jerry Scoggins, From WFAA Staff Musician to Pop Culture Icon

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Jerry Scoggins in the WFAA studios, 1941

by Paula Bosse

You know Jerry Scoggins. You DO. You can sing along with his most famous recording. But you might not know his name — even if you do know it, you’re not sure why you know it. And you’ve almost certainly never seen a picture of him. But there he is in the photo above, in 1941, at the studios of WFAA radio where he was a staff musician and occasional on-air personality. The caption reads: “Guitarist Jerry Scoggins arrives for a rehearsal in shiny cowboy boots.”

During his time at WFAA (he was there almost a decade — he started when the station still had studios in the Baker Hotel), Jerry was in countless bands — in fact, he often had several going at the same time. Some of his bands were: The Bumblebees, the Tune Tumblers (with a then-unknown Dale Evans as the group’s “girl singer”), Three Cats & a Canary, The Baboleers, and The Cowhands.

His main group, though, was the Cass County Kids, a popular trio that performed western music and who claimed to have a repertoire of over 500 songs (!).

cass-co_kids_wfaa1_1941_caption

In 1945, after years of working as mostly anonymous radio musicians, the Kids finally hit the big time. Gene Autry asked them to join him, and they left Dallas for Hollywood, changing their name in the process — at Autry’s request — to the (slightly) more age-appropriate Cass County Boys. They appeared in movies, on television, and on record with Autry for several years, and from all accounts, the Cass County Boys had a long and happy career.

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By 1962, Jerry was still in California, but at that point he was working as a stockbroker, singing only on weekends. I’m not exactly sure how it happened, but — seemingly out of the blue — he was asked by TV producers to sing the theme song for a new CBS television show called The Beverly Hillbillies. Backed by the great Flatt & Scruggs, Jerry sang “The Ballad of Jed Clampett,” and his voice became known to millions of people, overnight. And here it is more than fifty years later, and I bet you know all the words to the song. It has become a permanent fixture in American pop culture.

And that’s why you know Jerry Scoggins.


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jerry-scoggins_bevhill_end-credits

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ADDED, Sept. 2023: A reader just sent me this clip showing Scoggins (with Earl Scruggs, Roy Clark, and others) performing the song in 1993 as Buddy Ebsen dances along. This is so great!!

scoggins-jerry_1993_youtubeJerry Scoggins, 1993 (from YouTube video)

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And here’s Jerry with the Cass County Boys, singing a novelty song called “Which Way’d They Go?” (Jerry’s the good-looking one on the right):

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Sources & Notes

The top photo of Jerry Scoggins and the large photo of the Cass County Kids are from the WFAA-KGKO-WBAP Combined Family Album (Dallas, 1941). The small photo of the Cass County Kids is from eBay.

Jerry Scoggins was born in 1911 in Mount Pleasant, Texas (in Titus County, right next door to Cass County). He died in 2004 at the age of 93. His obituary in the Los Angeles Times is here. More on Jerry from Wikipedia, here.

A nice overview of the Cass County Kids/Boys is here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

WFAA Transmitter Plant — 1937

wfaa_transmitter_1937

by Paula Bosse

Visitors are always welcome at the WFAA Superpower transmitter plant pictured opposite. Drive North on Akard Street until you reach State Highway 40; turn right on 40 and drive to State Highway 114 (the Northwest Highway); turn left on 114 and it will take you directly to the plant … a 30-minute drive from downtown Dallas.

So, apparently somewhere near Grapevine, where DFW Airport now sprawls. Such a cool-looking art deco building, out in the middle of nowhere. An entertaining and informative history of WFAA radio (with the incredible 50,000-watt signal that could be heard in California!) can be found here.

A 1939 aerial photo of the transmitter can be seen here.

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Sources & Notes

Photo from the WFAA Radio Album of 1937.

For another photo of this transmitter building and the story of “WFAA & WBAP’s Unusual Broadcasting Alliance,” see a later post here.

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Copyright © 2014 Paula Bosse. All Rights Reserved.

Ruetta Day Blinks, Hostess of “The House of Happiness” (WFAA, 1937)

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by Paula Bosse

RUETTA DAY BLINKS. On the air she’s Margaret Day, and you’ll recognize her as the charming hostess at The House of Happiness, who acts as general counsellor to the housewives of the Southwest. Years of experience as a home economist, teacher, author, and radio lecturer qualify her admirably for her post.

I’m sure Ruetta was a lovely person, but that photograph does not really scream “charming hostess.” A more flattering photo, in which Mrs. Blinks is shown with a slight Mona Lisa smile, was printed the previous year in the Dallas Morning News:

wfaa_ruetta_blinks_dmn_1936

The House of Happiness seems to have premiered on WFAA radio in the spring of 1936 and was broadcast on Monday, Wednesday, Friday, and Saturday mornings at 10:45. “Margaret Day” would address homemaking concerns of her listeners, including topics such as “Stream-lined Living–the Objective of the Modern Homemaker,” “Better Home Gardens,” “Home Management Declares an Exact Management,” and “Safeguarding Health in the Home.” …I’m guessing the shows were a little dry.

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Top photo from the WFAA Radio Album of 1937. (Click picture for larger image.)

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Copyright © 2014 Paula Bosse. All Rights Reserved.