Flashback : Dallas

by Paula Bosse

The State Fair of Texas is, once again, in full swing. Here are a few random SFOT images and ads from the past.

First up, an ad for the very first state fair in Dallas, in 1886. Almost unbelievably, this “Dallas State Fair” (held on 80 acres of land now known as Fair Park) was one of two competing state fairs held in the city that year — the other one was the “Texas State Fair,” which was held about three miles northeast of the courthouse on a 100-acre site roughly about where Cole Park is near present-day North Dallas High School. The two state fairs ran concurrently, and both were smash hits. The “Dallas State Fair and Exposition” eventually became the State Fair of Texas in 1904. Below are the ads for those competing two fairs. (Click to see a larger image.)

The East Dallas fair, Dallas Herald, Oct. 9, 1886

The North Dallas fair, Dallas Herald, Oct. 20, 1886

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One of the original buildings built for the 1886 Dallas State Fair was the massive Exposition Building, designed by architect James Flanders. On a site devoted to the career of Flanders, the architect recalled this project many years later: “The progress of the work on the structure was watched by most people with a degree of curiosity far more intense than is excited by the loftiest skyscraper in these days when people have no time to wonder. Such an apparition on the bald prairie attracted crowds of the curious from far and near on Sundays.”

Above, the huge Exposition Hall, enlarged from its initial design, which, in 1886 was reported to contain 92,000 square feet of unrivaled exhibition space. Unfortunately, the wooden buildings seen above burned to the ground in the early hours of July 20, 1902. The blaze was so intense that “the whole of the city was lit up with the brilliancy of the sunrise” and that “flames rose to such great height that they were seen as far west as Fort Worth, where it was thought the whole city of Dallas was burning” (Dallas Morning News, July 21, 1902). More on this building can be found on the Watermelon Kid site, here.

Below, the Exposition Building can be seen from the fairgrounds racetrack in a photo published in 1900 in an issue of The Bohemian magazine (via the Fort Worth Public Library).

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A moment from the opening day parade festivities of the 1903 fair is captured in the photo below, with the following caption from the 1941-42 edition of the Texas Almanac: “Gov. S. W. T. Lanham (in rear seat of pioneer horseless carriage) in opening day parade for 1903 State Fair of Texas formed on Main Street. Fair President C. A. Keating was seated beside him, and Secretary John G. Hunter of Board of Trade is seen standing beside the gasoline buggy.”

Main Street, looking west, via Portal to Texas History

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Here is a 1911 view of the state fair midway taken by John R. Minor, Jr. in a real-photo postcard. (More on Mr. Minor is here; more images of the Shoot the Chutes water ride can be found here.)

via George W. Cook Collection, DeGolyer Library, SMU

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From the 1920s, an ad for Clayco Red Ball gasoline (“It’s RED in color”). I’m always a sucker for ads containing photos or drawings of Dallas landmarks, and here we see the entrance to Fair Park. (Why was the gas red? Why not? It was the brainchild of Dallas advertising man Wilson W. Crook, Sr. who needed a way to make this Oklahoma gas different. He remembered that during his WWI days in France that higher quality airplane fuel was colored red to distinguish it from regular gasoline. When the gas was introduced to Dallas in August, 1924, he devised a promotion that gave away 5 gallons of this gas to every red-headed person who showed up at participating service stations.)

Clayco Red Ball ad, Oct. 1924

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If we’re talking about the State Fair of Texas and we’ve come to the 1930s, there’s a pretty good chance there’s going to be a photo from the Texas Centennial. And, looky here: a nice shot of concessionaires waiting for thirsty patrons at the Centennial Exposition in 1936. A couple of nickels could get you a Coke and a phone call.

via Portal to Texas History

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During World War II the State Fair was on hiatus. Here’s an ad from the 1941-42 Texas Almanac pre-closure, with a nice pencil sketch of the Esplanade and Hall of State:

And a 1946 magazine cover story on the imminent reopening of the fair:

via Portal to Texas History

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In 1956 Big Tex warned/assured you that the Esplanade lights would “knock your eyes out.”

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Speaking of Big Tex and lights knocking your eyes out, in the 1960s Big Tex was memorialized on the side of a downtown building, like a giant bow-legged Lite-Brite.

Back at Fair Park, Huey P. Nash was supplying fair throngs with barbecue from his Little Bob’s Bar-B-Q stand. In 1964, Nash was the first African-American vendor to be granted a food concession at the State Fair. Little Bob’s (which I believe is still in business) was, at the time of this 1967 ad, located in South Dallas at 4203 S. Oakland (now Malcom X), at the corner of Pine. (Ad is from the 1967 Souvenir Program of the 74th Annual Session of the Missionary Baptist General Convention of Texas; more photos from this publication can be seen here.)

The 1960s also gave us the Swiss Skyride, which replaced the Monorail (which, when it was introduced in 1956, was the first commercially operated monorail in the United States). The Swiss Skyride was erected in Fair Park in August, 1964, and the 6-minute ride debuted a few months later at the 1964 State Fair of Texas.

via Lon Tinkle’s children’s book Key to Dallas (1965)

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Copyright © 2019 Paula Bosse. All Rights Reserved.