On Top of the World: The Southland Center
by Paula Bosse
by Paula Bosse
Here are a couple of cool, vertigo-inducing photos taken by Squire Haskins in 1958 or very early 1959 showing Southland Life Insurance executives and a crane operator perched atop the under-construction Southland Center, which included the Southland Life building (which was the tallest building in Dallas for a while) and the Sheraton Hotel. Once completed and opened in April, 1959, there was an observation deck at the top of the Southland Life building, offering an unequaled, unobstructed view of the city.
The building under construction in these photos is unidentified, but the familiar Sheraton logo seen elsewhere with the same men is a tip-off.
Here’s what it all looked like when it opened. Click to see larger images of the full-page ad and article.
Photos are by Squire Haskins, from the Squire Haskins Photography, Inc. Collection, Special Collections, University of Texas at Arlington Libraries. Info on the top photo can be found here.
Some of the men in the photos are Dan C. Williams (President, Southland Life), Ben H. Carpenter (Executive Vice-President), William H. Oswalt, III (Vice-President, Director of Project Development for Southland Center), J. E. Herndon, and “A. B.”
A related Flashback Dallas post — “Sheraton Dallas, Original Version — 1959” — is here.
All images much larger when clicked.
Copyright © 2016 Paula Bosse. All Rights Reserved.