‘Tis the Season For a Hot Dr Pepper
by Paula Bosse
by Paula Bosse
I don’t think I’ve ever had hot Dr Pepper. I remember seeing commercials for it on television as a kid, but I don’t think I’ve ever been in a social setting where it was offered. It always sounded like an odd thing to do with a soft drink. Years ago I was on a tour of the bottling plant in Dublin (…need I say “Dublin, Texas“?), and the guide said that this winter drink (which is always served with a slice of lemon) isn’t the same these days unless you drink Dr Pepper sweetened with real sugar — heated-up corn syrup apparently ruins the flavor.
Here are a few nostalgic advertisements to prove to the whippersnappers that this used to be a thing. The first two ads I could find mentioning this seasonal delicacy (the brainchild of a marketing wiz who might well have worked here in Dallas, home of DP’s HQ) are these two, from January and February, 1959 (click to see larger images):
The “new idea” was definitely being marketed nationally by at least 1963. I don’t know how popular it was, but they even manufactured special cups to drink it from. And, “for those who want something special, try the Boomer” — hot Dr Pepper with a dash of rum.
There are a few vintage commercial online. Here is one starring Dick Clark, featuring the snowman above.
(Am I the only one disturbed by seeing a pot of boiling Dr Pepper?)
There you have it. Consider leaving a Boomer out for Santa. It’s chilly out there. Cheers!
Sources & Notes
Top ad (1963) is from Flickr, here.
The rest are from various places, but many were found here.
More Flashback Dallas Christmas posts can be found here.
More Dr Pepper-related posts can be found here.
Copyright © 2020 Paula Bosse. All Rights Reserved.