Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Architecture/Significant Bldgs.

Titche-Goettinger, Fashions for the Chic Dallas Woman — 1940s

titches_newton-elkin-shoes_1944_my-vintage-vogue

by Paula Bosse

Just a few 1940s ads for fashions available at Titche-Goettinger, one of many of Dallas’ nicer department stores which made the city a fashion meccas for the chic Texas woman.

Above, a 1944 ad featuring the latest in shoes from Newton Elkin (“two new shoe shades: Tanbark — Cedar Green”): “the sling-back pump with perforated Cleopatra vamp” and “Vicki in brown lizard” (which I sincerely hope someone uses as a song title).

Below, a newspaper ad from 1945 featuring other Newton Elkin shoes, these dressier, with fancy paillettes (sparkly decorations). Perfect to wear with the matching black silk turban. (Click to see a larger image.)

titche-goettinger_nov-19451945

A “Nardis of Dallas” wool suit from 1945, “tomorrow and terrifically smart… in cocoa, rust, black, moss green, and grey.”

titches_nardis-of-dallas_suit_1945_my-vintage-vogue1945

Another “Nardis of Dallas” suit from 1945, this one in “superlative” gabardine: “a suit you’ll wear from swivel chair to swizzle stick… platinum, aqua, lime, red, brown.” Sold separately: a matching hat and slacks (!). “Men prefer it.”

titches_nardis-of-dallas_1945_my-vintage-vogue1945

Speaking of hats: “Sally Victor creates the ‘Big and Little Filly’ for Titche-Goettinger.” …There’s a lot going on up there. (1947)

titche-goettinger_1947_ebay_hats1947

The still-standing Titche’s building at Main and St. Paul was designed by George Dahl in 1929 and was expanded in the 1950s. The women buying these clothes in the 1940s would have shopped at the smaller — though still elegant — store, which looked like this:

titches_unvisited-dallas_jeppsonNoah Jeppson/Unvisited Dallas

When shopping was more sophisticated.

titches-logo_1945

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Sources & Notes

All color ads from the FABULOUS website My Vintage Vogue, here, here, and here.

Sally Victor ad found on eBay, here.

This doesn’t really fit into the 1940s, but I’ve had this 1955 ad for the Titche’s Shoe Clinic kicking around for a few years — this seems like a good place to slip it in. Platforms removed! Open toes closed! Closed toes opened! Pop down to the basement for all your shoe repair and restyling needs.

ad-titches_shoe-clinic_19551955

Check out other Flashback Dallas posts on Titche’s, here.

Flashback Dallas posts on Nardis of Dallas can be found here and here.

All images are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Downtown Dallas Through the Clouds — 1923

birds-eye_fairchild_dallas-a-z_degolyer_SMU_1923Big D from above…

by Paula Bosse

This wonderful, dream-like, “through the clouds” photo shows a growing, booming (pre-Pegasus) downtown Dallas.

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Sources & Notes

Photo by the Fairchild Aerial Camera Corp., from the 1923 promotional brochure Dallas from A to Z (“Where Men Are Looking Forward”), published by the Dallas Chamber of Commerce (note the publication’s staple in the center of the photo). This brochure is in the collection of the DeGolyer Library, Southern Methodist University and can be viewed in its entirety here (click the “download” button to view or save the brochure).

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Copyright © 2018 Paula Bosse. All Rights Reserved.

The Five & Dime at Elm & Stone

elm-stone_woolworths_mcafee_degolyer_SMU_ca-1920_croppedThe 5-10-15¢ store beckons…

by Paula Bosse

This pleasant photo was taken at Elm and Stone streets. On the left, straight ahead is the Juanita Building (later the Deere Building), on Main Street, and, on the right, the Woolworth and W. A. Green buildings (the latter two are still standing).

I’m quite taken with that lamp post. (See the same type of lamp post in two other photos of Elm Street here.)

The view today can be seen on Google here.

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Sources & Notes

This photo is from the George Andrew McAfee Collection at the DeGolyer Library, Southern Methodist University; more information about the photo can be found here. SMU’s descriptive title is: “F. W. Woolworth Company Store, 1520-1524 Elm Street, W. A. Green Company, 1516-1518 Elm Street Looking South at Intersection of Elm and Stone, Praetorian Building at Far Left, Deere Building at 1528-1530 Main (Six-Story Building) Is Visible at South End of Stone Street, Deere Building (Formerly Juanita Building), circa 1920.” (I have inadvertently cropped off the very edge of the Praetorian Building.)

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Copyright © 2018 Paula Bosse. All Rights Reserved.

The New Southwestern Bell Telephone Co. Building — 1928

swb-bldg_atlantic-terra-cotta-booklet_1929Brand new, at S. Akard and Wood streets…

by Paula Bosse

Above, the beautiful new Southwestern Bell Telephone Company building, photographed not long after its opening at the end of 1928. Designed by noted Dallas architects Lang & Witchell (in association with Southwestern Bell’s chief architect I. R. Timlin) the building took up almost an entire block on the east side of South Akard, between Jackson and Wood streets. Construction began in April 1927, and the building was finished and occupied in December 1928. It served as a regional hub, containing not only business offices, but also cumbersome telephone equipment which necessitated very high ceilings on some of the floors. (There were also downtown and suburban telephone exchanges which handled local calls, as well as the Haskell exchange which was handling long-distance traffic.)

The photo above is interesting because it shows part of the building which this new “skyscraper” replaced. Designed by H. A. Overbeck, the previous telephone HQ (seen below sometime before 1899) was built on the corner of Akard and Jackson in 1897.

sw-bell-telegraph-and-telephne_dallas-fire-dept_1899_portal_det

Here’s the same building in about 1905, with a couple of floors added:

southwestern-bell-bldg_come-to-dallas_degolyer_SMU_ca1905

The plan was to maintain the smaller building during the construction of the new building in order that operations would not be interrupted, then demolish it at a later date when expansion would take place. When construction of the new building was completed, the smaller building served primarily as the downtown exchange.

In 1929/1930, S. Akard was widened, which necessitated the condemnation or moving of several existing structures. Luckily, the new telephone building had been built far enough back from Akard to dodge any problems, but the smaller telephone building would have to be moved or demolished — it was moved: Southwestern Bell moved the 4-story, 4,200-ton building 18 feet eastward, at a cost of more than $75,000 (more than a million dollars in today’s money). The planning took six months, with elaborate schemes involving wooden cribbing, steel rods, jacks, rails, slackened power and telephone cables, and flexible joints for water mains. The actual move took 36 hours and was “so gradual that the workers inside [were] unaware of it” (Dallas Morning News, Aug. 18, 1929). There was no interruption of telephone service during this costly relocation. Quite a feat!

The building still stands — in amongst the humongous AT&T complex, but, sadly, one of the original features of the building is long gone: a large, ornate “bell” above the grand entrance (an entrance which is no longer quite so grand). Wonder what happened to it?

Below are a couple of other photos of the brand-new building, from a promotional booklet by the Atlantic Terra Cotta Co. The top photo had the following caption: “A most successful example of modern design in Atlantic Terra Cotta. The detail is carefully scaled and the design has the freshness of originality. Terra Cotta is light gray containing particles of mineral oxide and with an unglazed surface, a color and finish of particular character.”

swb-bldg_atlantic-terra-cotta-booklet_1929_entrance“The main entrance shows an unusual and effective combination of Terra Cotta and granite. The bell design gives an appropriate and original touch.” (Click pictures to see larger images.)

swb-bldg_atlantic-terra-cotta-booklet_1929_bell-det

swb-bldg_atlantic-terra-cotta-booklet_1929_court“The court of the Telephone Building for four stories is faced entirely with Atlantic Terra Cotta. A bell, guarded by a strongly modeled eagle, tops each pier.” I believe this is the Wood Street side — after many expansions and renovations, these details no longer remain. The bells and eagles are difficult to make out in this photo — here is a photo of the terra cotta company’s “shop model”:

swb-bldg_atlantic-terra-cotta-booklet_1929_bells-eagles-det

southwestern-bell-telephone-bldg_postcard

Above, a postcard showing the S. Akard entrance, with Wood Street on the right. The only things still immediately recognizable about Lang & Witchell’s beautiful building are the repeating circular elements, the “court” along Wood, and the granite facing that wraps around the exterior of the ground floor. So much of the decorative detail is gone. No more bells, no eagles, no flash, no filigree. I hope the building’s interior decor has fared a bit better.

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Added: In response to the comment below by elmwoodhobo, I thought I should add a tiny bit about a pertinent later razing, addition, and expansion.

In May 1961 the old, 4-story telephone building, built in the 1890s at the corner of S. Akard and Jackson, was finally demolished to make way for a new 23-story addition to the SWB building. This addition was finished in 1963 (possibly 1964), substantially increasing the footprint of the Southwestern Bell headquarters. Square footage was further increased by the concurrent construction of eight new stories built atop the 1928 Lang & Witchell building. Below are drawings showing the original 1959 rendering by the architectural firm of Thomas, Jameson and Merrill, as well as an updated vision from January 1962, as construction was underway. A lot changed in those couple of years. (Click to see larger images.)

swb-addition-expansion_architects-orig-drawing_19591959

swb-addition-expansion_architects-updated-drawing_ad_jan-1962_det1962

swb-telephone-bldg_postcard

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Sources & Notes

Top photos are from a promotional booklet titled Atlantic Terra Cotta (Vol. X, No. 3, June 1929), which features tons of cool photos of then-recent buildings constructed with that company’s product (including San Antonio’s stunning Smith-Young Tower — now the Tower Life Building — which I have to admit I’d never heard of). These photos were found on an eBay listing, and their quality is not the greatest, but I’ve never seen them, and this is just a small attempt to preserve them for posterity. 

Photo of the original Southwestern Bell Building (2 stories) is from an ad in the Dallas Fire Department (1899) book — see the full ad in the book, scanned at the Portal to Texas History, here.

Photo of the original Southwestern Bell Building (4 stories) is from a promotional booklet titled Come To Dallas (Dallas: Dorsey Printing Co., ca. 1905); more info on this booklet (held by the DeGolyer Library, Southern Methodist University), is here.

A Google Street View here shows the building these days. It’s still standing — which is great — but its entrance has definitely lost most of its original grandeur.

More Flashback Dallas posts on Southwestern Bell doings:

  • “The Haskell Exchange — ca. 1910,” here
  • “Southwestern Bell Telephone Goings-On, Circa 1928,” here
  • “Work and Play In Telephone Land,” here
  • “Telephone Operators Sweating at the Switchboard — 1951,” here

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Copyright © 2018 Paula Bosse. All Rights Reserved.

Stemmons Tower, Downtown Skyline — 1963

stemmons-tower_night_squire-haskins_041963_UTAPhoto by Squire Haskins, 1963 (UTA Libraries, Special Collections)

by Paula Bosse

Another fantastic photo from premier Dallas photographer, Squire Haskins: the new Stemmons Tower (East), with the Dallas skyline serving as a dramatic nighttime backdrop. (See this photo really big at the UTA website, here.)

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Sources & Notes

“Stemmons Tower with downtown Dallas, Texas in the background; photo taken at night,” by Squire Haskins, taken on April 19, 1963; from the Squire Haskins, Inc. Photography Collection, University of Texas at Arlington Libraries, Special Collections (more info on this photo can be found here).

The first of several “towers,” construction of Trammel Crow’s Stemmons Tower East began in the summer of 1961 and was open and leasing by December 1962. This office complex was part of the grand vision of the Trinity Industrial District and the “Stemmons corridor” (click ad below to see a much larger image).

stemmons-tower_jan-1963Jan. 1963

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Copyright © 2018 Paula Bosse. All Rights Reserved.

The Wilson Building, Main and Ervay

wilson-bldg_dallas-illust-hist_payneLooking northwesterly… (click for larger image)

by Paula Bosse

Another photo of the always impressive Wilson Building, this one showing the U. S. Coffee & Tea Co. (at the northwest corner of Elm and Ervay) in the background.

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Sources & Notes

Photo from Dallas, An Illustrated History by Darwin Payne (Woodland Hills, CA: Windsor Publications, 1982; Sponsored by Dallas Historic Preservation League); original photo source is the Texas/Dallas History and Archives Division of the Dallas Public Library.

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Copyright © 2018 Paula Bosse. All Rights Reserved

The “Blue House” Lives

blue-house_google_july-2016July, 2016 / Google Street View

by Paula Bosse

In January, 2016, news of an endangered 19th-century house in The Cedars, the area just south of downtown, was in the news: it was to be torn down in order to put in a parking lot. I followed Robert Wilonsky’s stories on it in The Dallas Morning News and read about it in online history and preservation groups, but there didn’t seem to be a lot mentioned about the history of the house. Who built it? And when? I decided to see if I could find the answers. I’d written about the history of houses and buildings and figured it wouldn’t take that long to find the answers, but it actually took a lot longer than I’d thought. But the detective work was fun, and I was surprised by how much research one can do without ever needing to walk away from one’s computer. So much now is within our digital reach: historical city directories, maps, newspaper archives, and genealogical information.

After a marathon session of using everything mentioned above, plus referring to a couple of Dallas-history-related books, I eventually traced real estate transfers back to the man who appears to have built the house: Max Rosenfield, around 1885. I excitedly messaged Robert Wilonsky at 4:58 a.m., knowing that he would be interested to learn this new info (especially as the man who built the house was the father of one of the most noteworthy arts critics in The Dallas News’ long history), and he passed the news on to his readers. (My step-by-step process of researching the house which once stood in a posh residential area of the city is in the post “The Blue House on Browder,” here.)

The house’s fate has been in limbo for a couple of years, but now the 133-year-old “Blue House” will be moved in pieces to its new home half a mile away (at Browder and Beaumont) where it will be reassembled and restored.

The move begins TOMORROW — April 3, 2018. The public is invited to a ceremony in which comments will be made and then the house will begin the move to its new home. For Preservation Dallas’ details on when and where, information on the event can be found here.

Enjoy your new home, Blue House!

blue-house_then-and-now

browder-house_bing

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UPDATED: More on how the actual move went and an interview with the new owner of the house can be found at Candy’s Dirt, here.

Below is footage of the first part of the move — the disassembly — captured by D Magazine:

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Sources & Notes

Top photo from Google Street View, July, 2016. (This view from Griffin is actually the side of the house — the front originally faced Browder Street, which no longer continues at that block.) Aerial view from Bing Maps.

Black-and-white photo of the house is from Preservation Dallas; color photo below it is from Homeward Bound, Inc. (used with permission), taken in about 2000.

Read the saga of the fight to save the house and how it will be moved in Robert Wilonsky’s Dallas Morning News article “One of Dallas’ oldest homes, built in the Cedars in the 1880s, ready for its new life on a new lot” (DMN, March 29, 2018), here.

My original step-by-step post on tracking down the history of the house — “The Blue House on Browder” — is here.

Click pictures to see larger images.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

 

The Elks Lodge, Pocahontas & Park

elks-lodge_postcard1817 Pocahontas Street, 1914 (click for larger image)

by Paula Bosse

The postcard image above shows the lovely Dallas Elks Lodge No. 71 which once stood at 1817 Pocahontas, at the northwest corner of Pocahontas Street and Park Avenue in the Cedars area, just south of downtown — it had a spectacular view of City Park, which it faced.  Designed by architect H. A. Overbeck (the man behind the still-standing Dallas County Jail and Criminal Courts Building and the long-gone St. Paul’s Sanitarium), the lodge was built in 1914; the land and the construction of the lodge cost $45,000. Surprisingly, this lodge served the Elks for only six years — they returned downtown, where they took over and renovated the old YWCA building on Commerce Street.

The building on Pocahontas became another clubhouse when it was purchased in 1920 by a group of Jewish businessmen who opened the exclusive Progress Club/Parkview Club (read about the building’s acquisition in a May 14, 1920 article in The Jewish Monitor, here); in 1922 the 65 members of the Parkview Club presented the clubhouse to the Young Men’s Hebrew Association (YMHA). In 1927, use of the building had expanded, and it became the Dallas Jewish Community Center and the headquarters of the Jewish Welfare Federation — in fact, this was the home for these organizations for more than thirty years, until 1958 when the move was made to the new Julius Schepps Community Center in North Dallas. The building ultimately fell victim to the construction of R. L. Thornton Freeway and was demolished in the early 1960s.

But back to the Elks. The Benevolent and Protective Order of Elks was a social club/fraternal order founded in New York in 1868. Dallas Lodge No. 71 was chartered on January 28, 1888 — it was the first Elks Lodge in Texas and one of the oldest clubs in Dallas. And, after 130 years, it’s still around, now located in Lake Highlands. There aren’t a lot of things that have lasted that long in this city!

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Below, the Overbeck rendering of the Elks’ new home (click for larger image)

elks_dmn_120213_new-lodgeDallas Morning News, Dec. 2, 1913

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A week before its official dedication on Sept. 7, 1914:

elks-lodge_dmn_083014DMN, Aug. 30, 1914

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Colorized and made into an attractive postcard:

elks-club_new_postcard

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In the 1930s, when it was the Jewish Community Center:

jewish-community-center_1817-pocahontas_1930s

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Where it was:

elks-lodge_ca-1912-map_portal1912-ish map detail

Also, see it on the 1921 Sanborn map (as “B.P.O.E. Home”) here.

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The announcement of plans for the construction of the Pocahontas Street lodge:

elks_dmn_112313_new-lodgeDMN, Nov. 23, 1913

And its dedication, on Sept. 7, 1914:

elks_dmn_090814_new-homeDMN, Sept. 8, 1914

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Sources & Notes

Source of postcards unknown. Other images and clippings as noted.

The 1888 report of the first meeting of the Dallas Elks Lodge No. 71 can be read in the Dallas Morning News article “Order of Elks in Dallas; A Lodge Instituted Here Yesterday” (DMN, Jan. 29, 1888), here.

A history of the various Elks’ locations in Dallas between the 1880s and the 1920s can be found in the article “Elks Plan To Have Modern Club Home” (DMN, July 30, 1922), here.

elks_dmn_012903DMN, Jan. 29, 1903

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Copyright © 2018 Paula Bosse. All Rights Reserved.

900 Block of Main, North Side — 1952

AR447-B1201Main Street, 1952… (Squire Haskins Collection, UTA)

by Paula Bosse

This 1952 photo by Squire Haskins shows the north side of Main Street, taken at the intersection with Poydras, looking west to the old Dallas County jail and criminal courts building seen at the far left. The Sanger’s building stands just west of Lamar, and across Lamar is the 900 block of Main, with the legendary E. M. Kahn men’s clothing store (one of Dallas’ first important retail stores, founded in 1872), the Maurice Hotel (in the old North Texas Building, built in 1888/1889), and the large Bogan’s grocery store at the northwest corner of Main and Poydras. The old jail and the Records Building (way in the distance) and the Sanger’s building are all that remain. See how this view looks today, here.

There is a flyer for “Porgy and Bess” on the lamppost in front of the Bogan market. “Porgy and Bess” opened the State Fair Summer Musicals series at the State Fair Auditorium (Music Hall) in June, 1952 (see an ad here).

But what about the south side of the 900 block of Main Street? Thankfully, photographer Squire Haskins  not only took the photo above, he also turned to face the other side of the street and snapped companion photos. I posted two of his photos of the south side of Main in a previous post, here. Here’s one of those photos, with Poydras at the left and Lamar on the right:

main-poydras_squire-haskins_uta

A listing of the businesses from the 1953 city directory — there’s a little bit of everything (click to see larger image):

900-block-main_1953-directory

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Sources & Notes

Both photos by Squire Haskins, both from the Squire Haskins Photography, Inc. Collection, University of Texas at Arlington. More info on the top photo can be found here; more on the second photo, here.

More on the south side of Main Street can be found in the Flashback Dallas post “900 Block of Main Street, South Side — 1950s,” here.

All images larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.

“There’s No Place Like Home … In Dallas” — 1940s

dallas-homes_so-this-is-dallas_ca-1943Dallas homes, ca. 1943 — from modest to palatial… (click for larger image)

by Paula Bosse

These photos are from a Chamber of Commerce-like booklet intended to lure new residents to the city. The photo montage above is from about 1943, and the one below is from about 1946. There are some beautiful houses here. In the photo above, I recognize Highland Park in the center and possibly lower right (the lower right has a lot of empty space behind it — maybe Bluff View or Preston Hollow?). The top right might be Oak Cliff? The house that makes me swoon is the white house at the lower left. It and the house above it look as if they might have been in Lakewood. If anyone knows the location of any of these houses — and if they’re still standing — please let me know!

The text that accompanied the above photo montage (circa 1943):

THERE’S NO PLACE LIKE HOME … IN DALLAS

Visitors to Dallas invariably comment on its beautiful homes, both large and small, and the care with which they are kept modern and clean.

The women of Dallas have their garden clubs, which are organizations of flower lovers. They vie with each other in striving to make their homes attractive to the passerby and homelike to those who live within.

One reason for this is the high percentage of home ownership. A recent study indicates that 60 per cent of families living in one-family residences own their own home. This is far above the national average.

For several years Dallas has been on a truly remarkable building boom in its residential sections. New homes are springing up at the rate of 14 a day and new subdivisions are being opened as rapidly as others are sold out. The outer fringe of Dallas is, in effect, a brand-new city. Lots that were cotton fields a few years ago now contain beautiful new homes and landscaped gardens.

Any type of home plot is available to the prospective home builder here. If he desires a home in a close-in busy section, that can be found in many places. If he prefers a modest cottage on the outskirts, there are a dozen subdivisions where it can be found. If he is seeking a palatial residence or a rustic cottage on a country estate, he can find that too, and on short notice.

Dallas takes much pride in its wide recognition as a city of homes.

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dallas-home_so-this-is-dallas_ca-1946

The text that accompanied this photo (circa 1946):

HOMES MAKE A CITY

Dallas… Has Planned Beauty

The beauty of Dallas may be attributed to the wide awake and broadminded citizens of some 25 years ago, who at that time, engaged nationally known landscape artists to design and plan the future Dallas. So well was this done and so cooperative were the people of Dallas that in this short time Dallas is known as one of the most beautiful cities in the nation.

Dallas has attractive parks, driveways, public buildings and in fact hardly a house, no matter how humble, that is not improved with planting. As a city of homes the saying, “It is not a home until it is planted well” applies to Dallas. No tenant house is built today that is not surrounded by a setting of nature’s beauty. To the Garden Clubs and various women’s organizations much credit must be given for their untiring efforts to eliminate slum districts, unsightly streets and the planting of our highways.

Much credit is due the nurserymen and landscape architects, who are ever ready to give advice, planting instructions, and who have furnished shrubs, flowers and assistance to many charitable institutions and public places, as well as make talks to the clubs and organizations on when, how and what to plant in order to constantly improve Dallas. The Garden and women’s clubs annually stage flower shows and have garden contests.

All this has made Dallas today, a city beautiful – a place where you want to live.

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Sources & Notes

Photos are from the booklet So This Is Dallas, published by The Welcome Wagon. The top photo is from the circa-1943 edition, used with permission, courtesy of the Lone Star Library Annex Facebook page. The second photo is from the circa-1946 edition, from the author’s collection.

Photos are larger when clicked.

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Copyright © 2018 Paula Bosse. All Rights Reserved.