“Dallas’ Dependable Business Climate” — 1959
by Paula Bosse
The “D” in “Big D” stands for “dinero”… (click for larger image)
by Paula Bosse
The booming Dallas skyline, captured by Squire Haskins on September 10, 1959, was used in a boosteriffic Chamber of Commerce-y statistics-filled ad.
“It’s exciting to live, do business, make money and grow in Dallas.”
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This Industrial Dallas, Inc. ad appeared in the January, 1960 issue of Fortune magazine. I found it on eBay, here.
Images larger when clicked.
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Copyright © 2017 Paula Bosse. All Rights Reserved.
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If it ain’t broke, don’t fix it.: https://archive.org/stream/Nations-Business-1962-04#page/n27/mode/2up
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After reviewing this photo and looking at the buildings, specifically the one under construction to the left, which appears to be the LTV and National Bank of Commerce Building which was finished in 1964|
So this photo cant possibly be in 1959
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I think the LTV and National Bank of Commerce building would have appeared directly behind the Magnolia building in this view so that is the 31 story Mayflower building under construction in 1959: https://en.wikipedia.org/wiki/Mosaic_Dallas
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I think Not Bob is right. The Mayflower Building/Fidelity Union Tower (at Akard & Bryan) was under construction in 1959 and opened in the spring of 1960. The ad above is from the January, 1960 issue of Fortune magazine (I found the eBay link and I’ll post it in a minute). The “Dallas’ Dependable Business Climate” ad campaign began appearing nationally in October, 1959 (per Lynn Landrum’s column, DMN, Oct. 7, 1959).
It’s interesting to note that there was such a GLUT of office space in early 1960 (several downtown buildings had been built or expanded in 1959) that downtown office space was going for a song as developers struggled to fill their shiny new towers with tenants.
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