Flashback : Dallas

1500 block of Elm Street, south side…

by Paula Bosse

This is a great photo by Frank Rogers showing businesses on the south side of the 1500 block of Elm Street, between Stone and Akard (see it today on Google Street View here — some of these buildings are still standing). Mid-1920s? Back when Elm ran two ways, and you could park your rumble-seated roadster at the curb.

Mostly out of frame at the left is the W. A. Green department store (1516-18 Elm), then, moving east to west, Leelands women’s fashions (1514 Elm), Fields Millinery Co. (1512 Elm), part of the Marjdon Hat Shop (1510 Elm), and, above the hat shop, Neuman’s School of Dancing. (“Marjdon” must be one of the most annoying and hard-to-say business names I’ve come across.)

The block continues in the photo below, in another photo by Rogers (this building has been replaced and is now a parking garage).

We see a full shot of Marjdon (that name…). Previously (1916-1924), that street-level space was occupied by the Rex Theater. Next door is Thomas Confectionery (1508 Elm, one of the company’s several downtown locations), which, according to the promotional postcard below was the “largest confectionery in the state.”

via Portal to Texas History

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Dallas High School yearbook, 1916

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March 1, 1924

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April 21, 1922

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March 1, 1925

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Elm Street, 1925 Dallas street directory

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Check out this block in the 1921 Sanborn map here.

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Sources & Notes

The two photographs were taken by Dallas photographer Frank Rogers for real estate developers McNeny & McNeny; they were found on eBay.

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Copyright © 2023 Paula Bosse. All Rights Reserved.