Back When Bookstore Fixtures Were a Thing of Beauty! — 1940s
by Paula Bosse
by Paula Bosse
In July of 1941 the Baptist Building opened at Ervay and Pacific. Part of the ground floor (“the Book Corner”) was occupied by the Baptist Book Store, which sold mostly religious material, but which also stocked dictionaries (“and other items of similar nature”) and children’s books (“We have books for every type and age of juvenile from the Picture Books of Children from three to five to the vigorous youth wanting stories of the romantic west”). The ad below appeared in a booklet put together to welcome newcomers to the city, about 1946:
Having grown up in a family-run bookstore (and having worked in various other bookstores for a large chunk of my life), I’m always fascinated by old photos of bookstore interiors, and this one is just great. (Click the image above to see the photo of the store much larger.) I’m particularly fascinated by the fixtures encircling the pillars — I’m not sure I’ve ever seen the problem handled in such a sophisticated way. And is that recessed lighting shining down on the slatwalls? This is a really wonderful-looking bookstore. The only thing that looks out of place is what appears to be an old-fashioned chunky cash register, center left. Everything else in this photo makes the bookseller in me practically giddy with nostalgia.
Ad is from a publication called “So This is Dallas” published by “The Welcome Wagon.” It is undated but is probably from immediately after the war. This slim booklet was printed for several years in slightly different editions for people who were considering a move to Dallas or for people who had just moved here. These booklets are wonderful snapshots of the time, with everything the prospective Dallasite would need: facts, photos, and ads.
Bottom image is a detail from an ad that appeared in The Dallas Morning News on Sept. 28, 1947.
I am fascinated by photographs of vintage bookstore interiors — especially Dallas bookstore interiors, of which there are precious few to be found. I would love to see any photos of Dallas bookstores before, say, 1970. If you have any, please send them my way! My contact info is in the “About/Contact” tab at the top of the page. Thanks!
Copyright © 2014 Paula Bosse. All Rights Reserved.