Flashback : Dallas

A Miscellany: History, Ads, Pop Culture

Category: Modern Ads

Ramon Adams: Violinist, Candy Manufacturer, Old West Expert

adams-ramon_texas-week-mag_090746_portal-photo_bwRamon F. Adams, 1946

by Paula Bosse

I’ve spent a fair amount of my adult life cataloging Texana books and ending descriptions with the bibliographic citations “Adams, HERD” or “Adams, SIX-GUNS.”* “Adams” was Ramon F. Adams, a respected and prolific writer and bibliographer specializing in the Old West and cowboy life. If you collect books on Texas and The West — or on cowboys and the cattle industry — you have Ramon Adams’ books on your shelves. And he lived in Dallas.

Ramon Adams was born in Moscow, Texas in 1889, near Houston, but left there as a young man to study and teach music. He was a professional violinist who played not only an occasional symphony gig, but after his years of teaching, he made a steady living playing in movie theater orchestras, accompanying silent films. While playing in the orchestra at the Rialto in Fort Worth, he even wore white tie and tails. When the Rialto musicians went on strike in 1923, he and his wife, Allie, moved to Dallas, and he played in the orchestras up and down theater row until the fateful day when he was cranking a stalled Model T Ford in an attempt to start it and broke his wrist. It never healed properly, and his days as a professional violinist came to an abrupt end.

I never knew about his first career as a musician, and I never knew about his second career as a candy merchant! The Candy Years began when he and his wife bought a little candy store on Elm Street between the Melba and the Majestic, and it did such good business that, a few years later, he went into manufacturing and wholesaling candy. The Adams Candy Co. began its successful life in the 1930s, known for its widely available candies such as “Texas Pecandy” and for its “Burnt Offering” (“burnt almonds in chewy caramel and rich chocolate”), which was made specially for Neiman-Marcus.

pecandy_dmn_090940Sept. 1940

The runaway success of his candy business meant that when the Adamses sold the business in the mid-’50s (making, one assumes, a hefty profit) Ramon was able to devote his full attention to researching and writing about cowboy life and culture. He had been writing all along, in his spare time, but only in short bursts, usually at night, at the kitchen table. He had written several very long pieces for The Dallas Morning News in 1927 and 1928, but his first book, Cowboy Lingo, wasn’t published until 1936 — when he was 46 years old. And then the floodgates opened. When he died in 1976, his obituary noted that he had written 24 books — in addition to numerous articles for magazines and journals. He was the expert other experts consulted. And he lived in Dallas. And he made “Pecandy.”

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I love this 1936 caricature of Adams. (He looks an awful lot like Dr. Smith of Lost In Space here….)

adams-ramon_caricature_1936

A pleasant little article on Adams, no doubt written by one of his many journalist friends, from 1946 (click for larger image):

adams-ramon_texas-week-mag_090746_portalTexas Week magazine, Sept. 7, 1946

And…

ad-adams-candy-co“Get a taste of Texas in your mouth!”

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Sources & Notes

The Handbook of Texas entry on Ramon F. Adams is here.

A more comprehensive Biographical Note is on the page devoted to the Ramon Adams Collection, Texas/Dallas History & Archives, Dallas Public Library, here.

* “Adams, HERD” and “Adams, SIX-GUNS” is short-hand used by catalogers of books on Western Americana when noting that the book being cataloged is referenced in Ramon F. Adams’ book The Rampaging Herd: A Bibliography of Books and Pamphlets on Men and Events in the Cattle Industry (Norman: Univ. Oklahoma, 1959) or his book Six-Guns and Saddle Leather, A Bibliography of Books and Pamphlets on Western Outlaws and Gunmen (Norman: Univ. of Oklahoma, 1954).

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Copyright © 2016 Paula Bosse. All Rights Reserved.

The First Woman to Swim the Channel Helped Search the Trinity for Drowned Victims — 1927

swim-girl-swim_haGertrude Ederle (l) with co-star, Dallas native Bebe Daniels / via HA.com

by Paula Bosse

In 1926, Gertrude Ederle, a 19-year-old American, became the first woman to swim the English Channel — her time of 14 hours and 39 minutes was the fastest time ever. She became an instant international celebrity. When she returned to New York, she was given the very first ticker-tape parade, and over two million people turned out to see her.

After this momentous achievement, Ederle turned for a while to entertainment. She made a cameo appearance in a (now lost) silent film called Swim, Girl, Swim (which, incidentally, starred two Dallas natives, Bebe Daniels and James Hall), and she also toured for a while with a vaudeville company.

It was during one of these tours in April, 1927 that she arrived in Dallas, just as torrential rains began to fall. There was severe flooding along the West Fork of the Trinity, especially in the area of Record Crossing. The boat in which two young men were riding had capsized and they had been caught in the undertow and drowned. There had  been an unsuccessful search for their bodies, and I’m not sure who came up with the idea of contacting Miss Ederle, but someone did. Why NOT call in the world’s most famous swimmer to see if she could lend a hand while authorities dragged the river? Miss Ederle did, in fact, join in the underwater search, but the bodies were not found. I bet she never forgot that Dallas stop!

The news was reported in Time magazine:

trinity_bodies_time-mag_041827Time, April 18, 1927

While in town, Trudy also squeezed in a personal appearance at Sanger Bros., hawking what looks to be her own line of swimsuits.

ederle_sangers_dmn_041427-det

ederle_sangers_dmn_041427Apr. 14, 1927

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Sources & Notes

More on the Trinity River search can be found in The Dallas Morning News article “River Claims Two Victims; Gertrude Ederle Makes Vain Attempt to Recover Bodies” (DMN, April 5, 1927).

Newsreel footage of Gertrude Ederle can be seen here.

Photos of Ederle in action are here.

Ederle’s Wikipedia entry is here.

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Copyright © 2016 Paula Bosse. All Rights Reserved.

 

“The Pause That Refreshes at the Texas Centennial” — 1936

tx-centennial_coke-ad_pinterestBelly on up to the Coke cooler, pardner… (click for larger image)

by Paula Bosse

What do Stetson-wearing Texans enjoy drinking more than sarsaparilla? Coca-Cola, of course!

This ad led me to discover that the Coca-Cola Bottling Company of Dallas set up a working mini bottling plant in Fair Park during the Texas Centennial, costing a cool $60,000 and taking up 4,100 square feet of the Varied Industries Building. 100 bottles a minute were produced, destined for thirsty customers who bought the five-cent drinks there at the plant or at concession stands around the park. A photo accompanying a Dallas Morning News blurb about the mini bottling plant — which will be marked by a thirty-foot electric tower brought from the Century of Progress…” (DMN, Feb. 6, 1936), looked like the stunning Century of Progress photo seen here.

tx-centennial_coca-cola_ebay_1936

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Top ad found on Pinterest; full ad found on eBay.

The “Varied Industries Building” apparently burned down in 1942 and was replaced in 1947 by the Automobile Building.

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Copyright © 2016 Paula Bosse. All Rights Reserved.

Year-End List! My Favorite Dallas Ads Posted in 2015

ad-acme-screen-co_terrill-yrbk_1924“This town ain’t big enough…”

by Paula Bosse

It’s the end of the year, the traditional time to make lists. Over the next few days I’ll be posting some of my favorite Flashbacky moments from 2015.  First up, ads. I’ve really been remiss is posting ads this year for some reason. I love old ads (in fact, before this blog, I maintained an advertising blog for several years — Retro Adverto — I haven’t updated it since I began Flashback Dallas, but I hope to pick it back up some day).

Click ads for larger images. To see the original post these ads came from (which includes sources and no doubt pithy commentary), click the title of each ad.

And thanks for reading in 2015!

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“‘They Shall Not Pass’ — Acme Screen Co. Ad (1924)” (seen above).

“You Know What They Say: Big Feet, Big Cigars — 1877.”

ad-ben-loeb-cigars_dallas-herald_070777

“‘When “Big D” Lights Up’ –Phelps Dodge Ad (1969).

ad-phelps-dodge_1969_ebay

“‘A Perfect Auto Tent’ — 1921.”

ad-dallas-tent-awning_dmn_061221

“The Interurban Parlor Car: Perusing the News in Comfy Chairs.”

interurban-interior_tx-historian_jan81

Honorable Mention: “New Year, New Teeth — 1877.” This gets its own little category because the ad is slightly amusing, but the story behind the dentist who took this ad out is MUCH more interesting!

ad-dentist_1878-directory

ad-dentist_new-year-gift_dal-herald-123077

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For all the “Year-End Best of 2015” lists, click here.

For the “Year-End Best of 2014” lists, click here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

“A Haven From the Usual Turmoil of Holiday Shopping”

ABS_xmas_haven_nd“A superlative selection…”

by Paula Bosse

Remember the quiet joy of shopping in bookstores? Remember bookstores? In celebration of the completion of this year’s Christmas shopping, I give you two ads from The Aldredge Book Store, where there’s “plenty of parking  space […] and a pleasant Christmas spirit.”

ABS_xmas_19631963

No one is in a hurry. And we all try to see that you still have your Christmas spirit when you leave.

I practically grew up in this store, and I miss it.

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Sources & Notes

Both ads from the early 1960s. They appeared in the Sunday book sections of The Dallas Morning News and The Dallas Times Herald. (Remember when we had two newspapers? Remember when we had Sunday book sections?)

Previous posts on The Aldredge Book Store can be found here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

 

Spider-Man: Christmas in Dallas! (1983)

xmas_spider-man_cover_sm

by Paula Bosse

Remember when news photographer Peter Parker was covering a charity ball in Dallas? You  know, the one attended exclusively by millionaires from around the country who were raising money for orphans?

xmas_spider-man_intro(click for larger image) via Sense of Right Alliance blog

And then the Kingpin showed up dressed as Santa Claus and held the wealthy crowd for ransom, but Peter Parker managed to slip away and — whoa! — hey, Spider-Man appeared, and he and the Kingpin duked it out for awhile until an inventor of an anti-gravity device stepped in to aid the Webbed Wonder, and together they sent the Kingpin packing as he floated away, presumably into outer space. And, with Evil thwarted, Peter Parker was able to fly back home to spend Christmas morning with his beloved Aunt May. I’m sure you remember that! It was in all the (evening) papers.

This exciting adventure was told in a special give-away supplement included in a 1983 edition of The Dallas Times Herald. In the panels I’ve seen, there isn’t anything overtly Dallas-y, but that’s probably because the comic book aficionados who have scanned various pages are more interested in Spider-Man than in Dallas.

There are local ads, though. Like this one for Morgan Boots. (Is it too much to ask for them to have slipped a couple of special custom-designed sticky-soled boots onto Spider-Man’s Spidey-feet? Come on, Stan Lee!)

xmas_spider-man_morgan-boots-_1983(click for larger image)

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Sources & Notes

“Spider-Man: Christmas in Dallas!” (by Jim Salicrup, Alan Kupperburg, and Mike Esposito) was issued as an advertising supplement by The Dallas Times Herald in 1983. I haven’t found a scan of the full mini-comic book online, but several panels are here and here and here (the first two of these linked blogs have scans of several of the local ads).

 Quite honestly, this looks like it could have been prepared for Anytown, USA (“Spider-Man: Christmas in [insert your city’s name here]”). I much preferred Captain Marvel’s visit to Dallas in the ’40s when there were Dallas-specific things EVERYWHERE: see my previous post “Captain Marvel Fights the Mole Men in Dallas — 1944” here.

Incidentally, tons of these are available on eBay right now — averaging about $5.00 each. Need one?

xmas_hulk_spider-man-xmas-in-dallas_1983

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Copyright © 2015 Paula Bosse. All Rights Reserved.

 

The Obligatory “Star Wars” Post

star-wars_jung_sm“A long time ago, in 1977…”

by Paula Bosse

The relentless Star Wars promotional onslaught has been upon us for a while now. I have no idea what episode we’re up to at this point, but let’s look back to overlooked tidbits about that first movie. My favorite is this wire-service blurblet which appeared newspapers in April, 1976 — a full year before the movie was released.

star-wars_dmn_042076_starkiller

“Luke Starkiller” is a great name. Too bad Lucas changed it. Gene Siskel asked him about it in 1983.

star-wars_siskel_FWST_052283

The movie played exclusively at the late, lamented NorthPark I & II; it opened on Friday, May 27, 1977. Lines were around the block. For weeks.

northpark-cinema

star-wars_dmn_052677May 26, 1977 (click for larger image)

(Did you keep your “free Star Wars buttons”?)

Moviegoers were stunned that the ticket price had been boosted to a then-unheard-of $3.75 (the equivalent of about $14.50 today). As one article explained, “Twentieth-Century Fox takes 90 percent of the gross receipts after deduction of expenses” in exchange for allowing theaters to show the movie. (I wonder how much popcorn was!)

Lastly, a fairly enthusiastic social commentary piece about the movie can be found in an article written by Dallas Morning News editor and editorial-page mainstay William Murchison (in fact, the article appeared on the editorial page of the DMN). The moneyed Mr. Murchison likens the exhilaration felt in finally getting into a showing that hadn’t been sold out to “crashing the Astor Ball” and is shocked at the “ungodly” ticket price — “a price that would buy a good Cabernet Sauvignon.”  Even so, he and Lovey apparently were quite taken with the exploits of Mr. Starkiller Skywalker, et al.) (Check the Dallas Morning News archives for the article “Movies to Make You Feel Good” by William Murchison, DMN, Aug. 30, 1977.)

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Sources & Notes

“Star Wars” poster by Tom Jung found here.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Get Your “Flying Merkel” at the Texas Motorcycle Co. — 1911

tx-motorcycle-co_flying-merkel_dallas-high-school_yrbk_1911“All shaken to pieces?”

by Paula Bosse

I might have bought a Flying Merkel in 1911 for the name alone.

The Texas Motorcycle Company was at 1605 Commerce. This ad is from 1911, but see what that block of Commerce looked like two years later in the detail of a larger photo, below. The motorcycle company was next to Worley’s, in the building with the Knight Tires/Stutz Auto signs.

2-traffic-skyline-1

Imagine two years before: Commerce would have been filled with Flying Merkels on test drives, zipping in and out of traffic!

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Sources & Notes

Ad from the 1911 Dallas High School yearbook.

Photo is a detail from a larger photo contained in my earlier post “Horses, Carriages, Horseless Carriages — Commerce Street, 1913,” here.

Read about the 1911 Flying Merkel, here.

One of these bikes recently sold for more than $200.000!

1911-flying-merkel

Click pictures to see larger images.

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Downtown Parking Innovations

ad-nichols-bros-parking-garage_1945-directory-detSplendiforous parking garage, 1945

by Paula Bosse

Here are a couple of ways developers have attempted to cope with the parking needs of downtown Dallas. I’m not sure how long either of these parking garages lasted, but I give them both A’s for effort.

First, 1945: Nichols Bros. Garage & Rent-a-Car Service at 1320 Commerce (just east of Field). Just look at all these amenities — women and chauffeurs are not forgotten.

…Fluorescent lighting — Air-conditioned waiting room for customers — Beautiful powder room for women — Waiting rooms for chauffeurs — Complete facilities for auto storage, washing, lubrication and motor tune-up service.

ad-nichols-bros-parking-garage_1945-directory1945 Dallas directory

I don’t know how long this lasted, but if you’re going to have a garage downtown, it might as well look like that one!

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pigeon-hole-parking_dallas_1962_sign

Then in 1954, the 8-story Dallas Carpark at Jackson and St. Paul arrived (a second one at Jackson and Lane was under construction that same year). It was a franchise of the Pigeonhole Parking System of Spokane, utilizing “car-parking machines” invented by Leo Sanders of Spokane, Washington. I’m not exactly sure how these worked, but cars were hoisted and lowered on elevators, and the whole parking process, from start to finish, was conducted without an attendant ever actually touching the cars. Again, I don’t know how long this endeavor was in business (at least through the early 1960s), but — parking-garage-history neophyte that I am — I’ve never heard of such a thing. (There’s a video showing how it worked — thanks, “Not Bob” for posting this in the comments)!

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UPDATE: “Found” film footage of a family’s trip to Dallas in 1962 actually shows this pigeon-hole system in action. The whole short video is interesting, but the pigeon-hole footage is what got me really excited — it begins at the 1:32 mark.

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A couple of screenshots:

pigeon-hole-parking_dallas-1962

pigeon-hole-parking_dallas-1962_b

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Sources & Notes

Nichols Bros. ad from the 1945 city directory.

The 1951 Universal Newsreel segment can be found on Vimeo here (thanks to “Not Bob”).

1962 YouTube video of found footage can be seen here (thanks to Robert Wilonsky of The Dallas Morning News for posting this link!).

See photos and read about the elevator-centric Dallas Carpark at Jackson and St. Paul in these Dallas Morning News articles:

  • “Parking Gets Lift in Downtown Area” by Robert F. Alexander (DMN, Sept. 26, 1954) (with photos)
  • “Pigeonhole Parking Now in Operation” (DMN, Oct. 10, 1954)

See several photos of the “pigeon-hole” parking system in other parts of the country in the article “Pigeon Hole Parking — An Amusement Park Ride for Your Car,” here. Here’s one in Portland, Oregon (the Dallas Carpark was 8 levels high):

pigeon-hole-parking_portland-oregon_oldmotorblog

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Copyright © 2015 Paula Bosse. All Rights Reserved.

Sivils Drive-In, An Oak Cliff Institution: 1940-1967

sivils_tichnorOak Cliff’s landmark hangout (click for larger image)

by Paula Bosse

When J. D. Sivils (1907-1986) and his wife, Louise (1918-2006), brought their “Sivils” restaurant to Dallas in June 1940, their Houston drive-in of the same name had already been featured as a Life magazine cover story, garnering the kind of incredible national publicity that any business owner would have killed for! And all because of their carhops — “comely, uniformed lassies” whom Mrs. Sivils insisted on calling “curb girls” (which might have a slightly different connotation these days…). Life — never a magazine to overlook pretty young girls in sexy outfits — not only devoted a pictorial to the “curb girls,” they also put one of them (Josephine Powell of Houston) on the cover, wearing the Sivils’ uniform of (very, very short!) majorette’s outfit, plumed hat, and boots.

sivils_houston_life-mag_022640Feb. 26, 1940

louise-sivils_life-magazine_1940Louise Sivils and a prospective “curb girl” (Life)

Four months after the blitz of national attention the drive-in received from the Life story, Sivils came to Dallas. The drive-in was located in Oak Cliff at the intersection of West Davis and Fort Worth Avenue on “three acres of paved parking space.”

sivils-map

The day the drive-in opened, a photo of the not-yet-legendary Sivils appeared in The Dallas Morning News (see “Sivils to Open Dallas Place Thursday,” DMN, June 27, 1940). Other than this, there is surprisingly little in the pages of The News about this drive-in’s opening — surprising because it became such a huge part of the lives of Oak Cliff’s teens in the ’40s, ’50s, and ’60s. It’s one of those places that seems to have reached almost mythic proportions on the nostalgia scale.

Sivils didn’t quietly sneak into town, though. Take a look at this very large, very expensive newspaper ad, which ran the day before OC’s soon-to-be favorite hang-out opened. (Click for larger image.)

sivils_dmn_062640_lgJune 26, 1940

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Nationally Famous for Food and LIFE
SIVILS COMES TO DALLAS!

Texas’ largest drive-in
Opens tomorrow

(Thursday 3:00 PM)

You’ve heard about “Sivils”! You’ve read about “Sivils” in LIFE Magazine and you’ve seen a beautiful “Sivils Girl” on the cover of LIFE Magazine! But now Dallas has a “Sivils” all its own! Come out tomorrow. See Texas’ largest drive-in. Enjoy “Sivils” famous food and ice cold beer or soft drinks. “Sivils” special ice vault assures the coldest drinks in town!

75 Beautiful “LIFE Cover Girls” to Serve You

All Kinds of Ice Cold Beer and Soft Drinks
Juicy Jumbo Hamburgers

Fried Chicken
Tenderloin Trout Sandwiches
K.C. Steaks
Pit Barbecue
All Kinds of Salads and Cold Plates
Delicious Sandwiches
Complete Fountain Service

Sivils – “Where All Dallas Meets”
At intersection West Davis and Fort Worth Ave.
Three Acres of Paved Parking Space

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100-150 “curb girls” were employed by Sivils at any given time in those early days, and it was open 24 hours a day. The place was hopping. Sounds fantastic. Wish I’d seen it.

sivils_matchbook_coltera-flickrvia Flickr

sivils_carhop_postcard_ebay
eBay

Below, a scanned menu (click to see larger images):

sivils-menu_1940s_ebay_cover

sivils-menu_1940s_ebay_b

sivils-menu_1940s_ebay_avia eBay

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Sources & Notes

Top postcard from the Boston Public Library Tichnor Brothers Postcard Collection on Flickr, here.

Read the 4-page Life article (and see several photos of the Houston “curb girls”) here (use the magnifying glass icon at the top left to increase the size of the page).

Interesting quote from that article:“They work in 7½-hour shifts, six days a week, for which they get no pay but average $5 a day in tips.” Doesn’t sound legal…. (The Inflation Calculator tells us that $5 in 1940 money is equivalent to just over $83 in today’s money.)

Sivils closed in 1967, possibly because Mr. and Mrs. Sivils wanted to retire, but it seems more likely that Oak Cliff’s being a dry area of Dallas since the 1950s was killing its business. Check out the News article “Big Head Expected as Oak Cliff Beer Issue Foams” by Kent Biffle (DMN, Aug. 17, 1966) which appeared just months before another election in which the “drys” outvoted the “wets.” (More on Oak Cliff’s crazy wet-dry issues, here.)

J. D. Sivils was interviewed in a short documentary about Dallas carhops, filmed in the early 1970s. In it, he talks about the early days of Sivils and — best of all — there is film footage galore of the drive-in from his collection. Watch it in my previous post — “‘Carhops’ — A Short Documentary, ca. 1974” — here. (Below a screenshot of Sivils from the film.)

sivils-carhops-film

Read the article “Carhops, Curb Service, and the Pig Sandwich” by Michael Karl Witzel (Texas Highways, Oct. 2006) in a PDF, here (increase size of article with controls at top of page).

Another Flashback Dallas post on drive-in culture — “Carhops as Sex Symbols — 1940” — is here.

sivils_dmn_062640-det

Click pictures for larger images.

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Copyright © 2015 Paula Bosse. All Rights Reserved.